Dear trade visitor,
only 4 weeks to go until we open the doors of ITB Berlin 2025 for you!
Our tips: Discover exhibitors, you'd like to meet, register for a one of our five new Guided Tours, and connect with potential business partner via the new ITB Match & Meet platform.
Look forward to the ITB Transition Lab, offering hands-on insights into innovation and sustainability, as well as the LGBTQ+ Tourism Pavilion with exciting events and networking opportunities.
Young talents can showcase their ideas at the NextGen Tourism Solutions Lab, while businesses can boost their visibility through Lounge Sponsorship or a Presentation Hub slot.
The CULTURE LOUNGE brings cultural highlights from across Europe to the trade show, while the ITB Berlin Convention explores key industry trends.
Stay informed – there’s so much to discover!
Best regards,
Your ITB Berlin Team
Get an initial overview of which destinations, brands, and companies will be exhibiting at ITB Berlin 2025. Simply scroll through the exhibitor list, which is updated daily!
For even more information about the exhibitors and optimized filter options, check out the ITB Navigator.
Experience the trade show from a new perspective!
Starting now you can book your free tour for ITB Berlin 2025! Discover the most exciting highlights and let experts guide you through the trade show.
Our ITB Guided Tours will take you in
1 ½ to 2 hours to the most important trends and exhibitors in the industry.
Meet experts, gain exclusive insights, and get inspired!
ITB Match & Meet is the go-to platform for discovering ITB Berlin participants and finding ideal business partners through the smart matchmaking feature. After purchasing your trade visitor ticket, you’ll get direct access to your profile via a deep link – no additional login required!
Optimized Filter Function
The "OR logic" now displays all results that meet one or more of your criteria, instead of only those that meet all criteria simultaneously.
Try it now and find relevant contacts faster!
2-Factor Authentication
Your security is important to us! After registering, you will receive an email with a confirmation link. Your registration will only be complete after clicking the link.
Important Note
Profiles: ITB Match & Meet is based on personal profiles, while the ITB Navigator uses company profiles.
Video tutorials and FAQs will assist you in setting up your profile and using the platform.
ITB Speed Networking
To join ITB Speed Networking, simply create a free ITB Match & Meet profile. (Starting mid-February)
General questions: Service Portal | Technical questions: itb@eyeled.de
All further information about ITB Match & Meet and the ITB Navigator can be found here:
In just 90 minutes, gain practical insights into how innovations and changing customer behavior are shaping the tourism industry. The program includes topics such as AI, digitalization, and sustainability in the context of the future of tourism. This event is specifically designed to appeal to hotels and destinations.
Secure your ticket now and experience exciting ideas and forward-thinking impulses – exclusively at ITB Berlin!
LGBTQ+ tourism is an integral part of ITB Berlin and will once again be showcased in the LGBTQ+ Tourism Pavilion in Hall 4.1.
Highlights:
🌈 Media Brunch | 4 March, 10–11:30 am
🌈 Pavilion Opening | 4 March, 11:30 am
🌈 Networking Reception by TOMONTOUR 4 March, 5 – 7 pm
🌈 Business Summit with exciting panels and the latest studies from Accenture |6 March
🌈 Gender Equality Champion of the Year Award | 6 March, 2:15 pm
🌈 ITB LGBTQ+ Tourism Awards – during the ITB Diversity Gala at the Ritz-Carlton Berlin | 6 March, 6:30 pm
Your opinion matters!
In cooperation with A3M Global Monitoring and Diversity Tourism, we are conducting a new LGBTQ+ tourism survey on the risks for LGBTQ+ travelers. Your personal experiences will help further develop the A3M LGBTQ+ Risk Map. Share your insights on destinations worldwide!
Are you full of ideas and eager to shape the tourism industry? Then the pitch competition at ITB Berlin
NextGen Tourism Solutions Lab
is your stage!
Take on the challenge! Develop an innovative solution for the travel industry with your team and present it in a pitch.
Mentors will support you. Seize the opportunity to network and learn valuable skills. For young professionals, students, and trainees!
Join us and register until 10 February!
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Take advantage of this exclusive opportunity now and sponsor a ITB Business Satellite to prominently showcase your brand. What's in it for you?
- a fully equipped lounge including co-branding
- 3 tables exclusively for you – for meeting and networking with partners & customers
- Catering in the lounge
- Own reception desk with hostess
- Entry in the exhibitor list on itb.com and in the interactive site plan
Available now at a special price of 25,000 EUR for non-exhibitors!
You won’t be exhibiting at ITB Berlin 2025 but you have a message you want to spread?
Take advantage of the Presentation Hub for a 45-minute session, live-streamed via the ITB Navigator and running parallel to the ITB Berlin Convention.
Invite up to 100 guests and take advantage of both worlds - digital and onsite - to get out your message.
Book your slot here: udo.friedrich@messe-berlin.de
If you are interested in room rental, please contact our team: itb-roombooking@messe-berlin.de
From 4 - 6 March, the CULTURE LOUNGE will once again present a concentrated load of cultural highlights and offers, bundled together in one hall.
Almost 50 exhibitors, including museums from all over Europe as well as cultural destinations and service providers, will be presenting themselves to trade visitors, tour operators and journalists.
This year, the cultural platform can be found in hall 10.2.
Challenges in marketing and distribution, for tour operators and travel agents, in destinations and in the hospitality industry are an important focus at this year's ITB Berlin Convention.
Central event forums at the convention such as the Destination Track, the Hospitality Tech Track, the Marketing & Distribution Track and the Tour Operator & Travel Sales Track will look at the influence of new technologies, the tasks of climate protection and a changing world of work. Discuss with experts from all over the world and experience newcomers and game changers who will be presenting fresh ideas and innovative concepts.
The German Federal Ministry for Economic Cooperation and Development (BMZ) is Partner of the Destination Track.
Google is Track Sponsor of the Marketing & Distribution Track.
Albania is rapidly emerging as a top destination for international events, from political summits to cultural festivals and sporting spectacles.
Key moments include the 2023 Berlin Process Summit, the 2022 EU-Western Balkans Summit, and the UEFA Europa Conference League final in Tirana.
Albania will host the 2025 Giro d’Italia and serve as the Mediterranean Capital of Culture. With growing events and numerous festivals, Albania showcases its rich heritage and modern ambitions on the global stage.
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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13th Accessible Tourism Day on 5 March 2025 as part of ITB Berlin
This year's Accessible Tourism Day will take place on Wednesday, 5 March 2025, from 10:30 am to 4:30 pm during ITB Berlin in the CityCube Berlin.
Read more here
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Latvia’s vibrant restaurant scene lands new Michelin star
The creations of Latvia’s passionate chefs are turning Riga into a true hotspot for gourmet travellers. Gastronomy tourism is growing across the world...
Read more here
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
