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Encouragement is the way forward: Taking place in Frankfurt, the Travel Industry Club’s Award Night honoured innovative ideas in challenging times


On the evening of 13 September 2021, the Travel Industry Club’s (TIC) Award Night took place in front of a live audience comprising more than 100 industry members at the Radisson Blu Hotel in Frankfurt. ITB Berlin was a partner of the event.

As is known, in 2021 the tourism industry has faced considerable challenges again. With its impulse4travel initiative, the consultant network Realizing Progress and Verband Internet Reisevertrieb (VIR) have joined forces, and with more than 300 experts, scientists, decision-makers and visionaries have put together a manifesto for refocusing the tourism industry. The aim is to rethink the tourism industry and strengthen its standing in society by 2025. Following an online poll of around 1,700 industry members, impulse4travel won the Thought Leader Award among six first-class entrants.

A panel of judges decided on the other award winners in the categories Travel Technology, Destination and Customer Communication. The founders of Lobster Experience with their promotion of luxury hotels had maintained a continuous presence after touring Germany by van despite Covid-19. The judges honoured their customer communication and brand building ideas with the Customer Communication Award.

Amadeus IT Services GmbH has upgraded its Amadeus Traveler ID with Amadeus Traveler ID for Safe Travel features in order to make it possible to technologically respond to and support new travel requirements, i.e. fully integrate digital health certificates into systems operated by airlines, airports and other travel industry partners. By means of an app, passengers can find out about health requirements and upload documents relating to their health status. The company received the Travel Technology Award.

Structurally weak regions received encouragement from the presentation of the Destination Award, given out for the first time, which went to the Hunsrück-Hochwald National Park and its partner initiative for sustainable tourism. Within the Nationalpark Café project, local restaurants, pubs and hotels all form part of the national park. Modern applications such as the Augmented Ranger offer a virtual nature experience, helping to position the region as the ’primeval forest of the future’.

A further highlight was an inspiring keynote speech by Janis McDavid. McDavid was born without arms and legs – but this has not deterred him from realising his dreams. Friends carried the book author and holder of motivational speeches up Kilimanjaro for instance – an exemplary achievement and proof that giving up is not an option even in the most difficult circumstances. For more information on the awards and presentation ceremony please visit