ITB ON THE ROAD
Where the travel community meets – 365 days a year
REVIEW: PARTNER EVENTS
CONFERENCE + FESTIVAL
25 – 26 AUGUST 2022
ITB @ BESTIVAL 22
A one-of-a-kind business festival focusing on the travel and MICE industry of Berlin.
Take the opportunity to meet new and familiar business partners, discover new locations, attractions, and services in the city presented in five different areas:
#BERLIN SUSTAINABLE: URBAN JUNGLE
#BERLIN GLAMOUR & LIFESTYLE
#ART & MUSIC BERLIN
#INNOVATIVE BERLIN < FIND US HERE!
In cooperation with
ITB Berlin is official content partner of BESTIVAL Berlin and presents exciting future topics as well as exclusive industry insights from the hotel sector, live on stage:
16:00 – 16:45: The greatest future of travelling; Max Thinius, futurologist
The future changes around 80% of our everyday structures. We get more resonance with life again. And we have more possibilities to determine our own values and quality of life. What do algorithms, the metaverse, new currencies and other technologies have to do with this?
And how, with whom and why will we travel in the future - and where?
13:30 – 14:00: Data-driven destination and benchmark analyses; Dr. Markus Heller, Managing Director; Dr. Fried & Partner
More than ever, the hotel industry in these weeks and months is characterized by uncertainty about changes on the supply side as well as about the booking behavior on the customer side. Using three major German hotel markets as examples, this presentation will show how uncertainty can be reduced with
the help of suitable supply and demand data.