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Press Release
ITB Berlin 2026: Invitation to the Digital Preview with Director Deborah Rothe
The Digital Preview will take place on 17 February from 2:00 to 3:00 p.m. (CET). The preview will spotlight selected exhibitor highlights, key industry trends and highlights of the Official Host Country Angola, followed by a Q&A session.
Two weeks before the start of ITB Berlin 2026, we invite you to an exclusive digital media preview of the World’s Leading Travel Trade Show®, celebrating its 60th anniversary this year.
During the preview, Deborah Rothe, Director of ITB Berlin, will present exhibitor highlights and news from the Destinations and Tourism segments and provide an overview of the key trends shaping this year’s edition. The focus will be on selected exhibitors, innovative concepts and the most important developments of the anniversary edition.
Particular attention will be given to Angola, the Official Host Country of ITB Berlin 2026, to current developments in travel technology and AI, and to the growing importance of health and medical tourism, sustainability and experience-driven travel. The preview will provide a concise overview of the topics that will define the show and influence the future direction of the global tourism industry.
ITB Berlin 2026 – Digital Preview with Exhibitor Highlights
Tuesday, 17 February 2026 | 2:00–3:00 p.m. (CET)
Digital via livestream
Link: https://www.itb.com/en/press/digital-preview
Language: English
Export the Digital Preview to your calendar:
Online accreditation for press representatives and bloggers/creators
You can register online here now.
Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.
About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show, and taking as its slogan. ’Discover the stories behind 60 years of legacy’ is celebrating its sixtieth anniversary in 2026. At the ITB Berlin Convention and under the heading ’Leading Tourism into Balance’, 400 leading speakers from business, science and politics will discuss current and future industry challenges on four stages featuring 17 theme tracks. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.
Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.
Press releases can be found online at itb.com under Press Service / Press Releases.