Peru at ITB Berlin 2026: Where Adventure Meets Biodiversity

Few countries bring together the contrasts of the South American continent in such a striking way: from the Pacific coast, through the majestic peaks of the Andes, to the Amazon rainforest, one of the most biodiverse regions on the planet. This exceptional diversity positions the country as an ideal destination for travellers seeking authentic experiences, active adventures and responsible engagement with nature and local communities.

As Adventure Travel Partner of ITB Berlin 2026, Peru reinforces its role as a benchmark for responsible adventure tourism. The country’s offering goes beyond spectacular landscapes and outdoor activities, placing the people who inhabit these territories at its core. Community-based tourism, biodiversity conservation and the creation of sustainable value at local level are fundamental pillars of Peru’s participation in this year’s edition of the trade fair.

PROMPERÚ will be present throughout ITB Berlin in Hall 4.1, extending these messages into the event’s official programme through its participation in panels and dialogue formats dedicated to adventure tourism and community-based tourism. With a strong and coherent presence, Peru establishes itself at ITB Berlin 2026 not only as a destination for memorable experiences, but also as a committed partner in tourism that delivers a positive impact. This holistic vision is underpinned by a natural and cultural heritage of exceptional value, recognised internationally.

Biodiversity and nature

Peru is one of the most biodiverse countries in the world. It is home to more than 25,000 species of flora, including thousands of endemic plants, as well as 523 species of mammals, nearly 1,900 species of birds, more than 600 amphibians and around 2,100 species of fish. In addition, there are some 4,000 species of butterflies and more than 3,000 varieties of native potatoes, figures that place the country among the most biologically diverse territories on the planet.

As part of the group of so-called megadiverse countries, Peru offers an extraordinary range of ecosystems, from marine environments and coastal deserts to high-mountain landscapes and tropical rainforests. Places such as Manu National Park, Tambopata National Reserve, the Bosque de Pómac Historic Sanctuary and Pacaya Samiria National Reserve allow visitors to enjoy unique experiences while actively contributing to the conservation of these exceptional ecosystems.

A destination for limitless adventure

A country of contrasts par excellence, Peru draws on this diversity as the foundation of its enormous potential as an adventure destination. High-altitude mountain expeditions in Áncash, desert experiences in Ica, trekking routes in Cusco, nature sports and expeditions in the Amazon all form part of a broad and varied offering. The combination of outstanding landscapes, favourable climatic conditions and a constantly evolving tourism infrastructure positions Peru as one of the most versatile and attractive adventure destinations in the world.

Community-based tourism

In various regions of the country, community-based tourism enables travellers to experience daily life in local communities at first hand and to take an active part in their traditions. In destinations such as Lake Titicaca in the Puno region, islands including Taquile and Amantaní welcome visitors into accommodation managed by the communities themselves, integrating handicrafts, agricultural activities and ancestral knowledge. In the Cusco region, initiatives such as the Potato Park stand out for their focus on biodiversity conservation and the transmission of traditional knowledge.

In Arequipa, the Colca Valley has consolidated community-based tourism initiatives centred on coexistence, cultural exchange and the local management of tourism services, with villages such as Sibayo serving as key references. Complementing this, in the Peruvian Amazon – particularly in the regions of Loreto and Madre de Dios – lodges work in partnership with local communities, combining nature, environmental education and living culture, positioning Peru as a benchmark for responsible, low-impact tourism.

World Heritage

The country boasts a rich cultural and natural heritage recognised at international level. In total, Peru is home to 13 sites inscribed on the UNESCO World Heritage List, including the Historic Centre of Cusco, the Historic Sanctuary of Machupicchu, the Archaeological Site of Chavín, the Archaeological Zone of Chan Chan, the Historic Centre of Lima, Huascarán National Park, Manu National Park, the Historic Centre of Arequipa, the Sacred City of Caral- Supe, Abiseo River National Park, the Lines and Geoglyphs of Nasca and Palpa, the Qhapaq Ñan – Andean Road System, and the Chankillo Archaeoastronomical Complex. Together, these recognitions underline Peru’s significance as a cultural and natural destination on a global scale.

Further information about Peru is available at: https://www.peru.travel/

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