RMS
ITB Innovators

RMS integrates AI to turn phone enquiries into a revenue channel
• Exhibitor: RMS
• Stand number: 8.1 | 141
The telephone remains one of the most important points of contact between hotel and guest. At the same time, it is operationally heavily burdened: a significant portion of calls goes unanswered or is abandoned, particularly during peak times or outside regular service hours. For hotels, this means lost direct bookings and a weakening of the direct guest relationship.
AI as a support layer for the voice channel
Many establishments are therefore considering AI as a supplementary layer in their phone service. An AI-powered voice agent can handle multiple calls simultaneously, be available 24/7, and process common enquiries automatically. This includes checking availability, handling booking requests, or providing information on policies and services.
Integration with live PMS data
RMS addresses this challenge with a new integration of the AI voice assistant Sadie. By connecting directly to live data from the RMS system, callers can access up-to-date availability, rates, and policies. The integration ensures that all information remains consistent across the RMS ecosystem.
Securing direct revenue while easing team workloads
Routine enquiries are answered automatically, relieving front-office teams and allowing them to focus more on personal on-site service. At the same time, potential direct bookings that might otherwise be lost to OTAs can be captured more effectively.
With the integration of AI-powered voice automation, RMS positions the telephone channel not as an operational bottleneck but as a scalable revenue opportunity within the existing system landscape.
More information at https://www.rmscloud.com/