Organzier:
Website Messe Berlin
Event Date:
3-5 March 2026
ITB - The Travel Network
3-5 March 2026

RMS

ITB Innovators

Graphic reading “Sadie and RMS”.
RMS connects its system with an AI voice assistant to automate phone enquiries and secure direct bookings. © RMS

RMS integrates AI to turn phone enquiries into a revenue channel

Exhibitor: RMS
Stand number: 8.1 | 141

The telephone remains one of the most important points of contact between hotel and guest. At the same time, it is operationally heavily burdened: a significant portion of calls goes unanswered or is abandoned, particularly during peak times or outside regular service hours. For hotels, this means lost direct bookings and a weakening of the direct guest relationship.

AI as a support layer for the voice channel

Many establishments are therefore considering AI as a supplementary layer in their phone service. An AI-powered voice agent can handle multiple calls simultaneously, be available 24/7, and process common enquiries automatically. This includes checking availability, handling booking requests, or providing information on policies and services.

Integration with live PMS data

RMS addresses this challenge with a new integration of the AI voice assistant Sadie. By connecting directly to live data from the RMS system, callers can access up-to-date availability, rates, and policies. The integration ensures that all information remains consistent across the RMS ecosystem.

Securing direct revenue while easing team workloads

Routine enquiries are answered automatically, relieving front-office teams and allowing them to focus more on personal on-site service. At the same time, potential direct bookings that might otherwise be lost to OTAs can be captured more effectively.

With the integration of AI-powered voice automation, RMS positions the telephone channel not as an operational bottleneck but as a scalable revenue opportunity within the existing system landscape.

More information at https://www.rmscloud.com/