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Transition
Lab
From reaction to action:
Balancing decision-making with relevant KPIs
In this Transition Lab, you will gain valuable insights and collaborate to develop key KPIs and prompts for effective data collection and meaningful evaluation.
The tourism industries business models are facing constant uncertainty and disruption, demanding agile and informed leadership. While executives universally recognize the importance of Key Performance Indicators (KPIs), many struggle to effectively develop and apply them for truly balanced decision-making.
The Transition Lab is designed to bridge this critical gap. We will pinpoint the exact areas where the industry is in most urgent need of KPIs and, crucially, you will leave with unique insights and a practical approach to develop own KPI-Prompts. Empower yourself to make informed, confident decisions and lead your company to sustained success.
Secure your ticket
The ITB Transition Lab Ticket is only valid in conjunction with an ITB Berlin ticket. Tickets for ITB Berlin 2026 can be bought in our ticket shop.
