.svg&w=16&q=75){kind=logo}
Transition
Lab
From reaction to action:
Balancing decision-making with relevant KPIs
In this Transition Lab, you will gain valuable insights and collaborate to develop key KPIs and prompts for effective data collection and meaningful evaluation.
The tourism industries business models are facing constant uncertainty and disruption, demanding agile and informed leadership. While executives universally recognize the importance of Key Performance Indicators (KPIs), many struggle to effectively develop and apply them for truly balanced decision-making.
The Transition Lab is designed to bridge this critical gap. We will pinpoint the exact areas where the industry is in most urgent need of KPIs and, crucially, you will leave with unique insights and a practical approach to develop own KPI-Prompts. Empower yourself to make informed, confident decisions and lead your company to sustained success.
That's what it's all about:
Strategy vs. Situation
Assessing the tourism landscape: Do companies prioritize situational reactions or adopt a more strategic and long-termoperational approach?
Information & Decision-Making
How to tackle the challenge of the growing flood of information? What are practical ways this vast data can be integrated into daily and long-term business decisions in tourism?
KPIs and Resilience
Examining the role of Key Performance Indicators (KPIs). Can effective KPIs help companies plan more long-term and boost resilience against diverse threat scenarios?
New KPIs needed?
Which KPIs are necessary to be successful in the long term? How can the balance between corporate goals, employee needs, and a livable environment be achieved?
Effort for Sustainable Success
Discussing the effort required to implement changes. How much work is necessary to improve the decision-making bases and consequently drive long-term business success?
AI for Data Support
Demonstrating practical applications of technology. Showing how Artificial Intelligence (AI) can support and streamline both data collection and subsequent data analysis.
Secure your ticket
The ITB Transition Lab Ticket is only valid in conjunction with an ITB Berlin ticket. Tickets for ITB Berlin 2026 can be bought in our ticket shop.
Your Hosts
Prof. Dr. Heinz-Dieter Quack
Frank Grafenstein