Dear buyer,
In this edition of our newsletter, we take a closer look at the current sentiment in the travel market with the latest results from the Global Travel Buyer Index.
We also share important dates for your calendar – from the upcoming registration for the ITB Buyers Circle 2026 to the newly announced date for ITB Berlin 2027.
Plus: meet the ITB Berlin team live at major industry events this autumn.
Do not miss out – exciting months lie ahead!
Greetings from Berlin,
Your ITB Berlin Team
The Global Travel Buyer Index (GBTI) by Dr. Fried & Partner and ITB Berlin indicates a slightly improved market situation for the third quarter of 2025. Expectations remain stable.

The index provides valuable insights into the current market situation and the expectations of tourism buyers and serves as an early indicator for the development of the travel market.
As every year, our ITB Buyers Circle registration for ITB Berlin 2026 is starting in November. Mark your calendars and prepare for another round of insightful sessions and networking opportunities.
Please note that spots will be limited and allocated on a first come, first serve basis, so be sure to register early. You will be automatically informed as soon as registration opens. Stay tuned!
We’re excited to offer you the chance to meet the ITB Berlin team in person! Over the next few weeks, we’ll be attending key industry events. Catch up with us at :
- ITB Asia in Singapore 15 - 17 October
- WTM London 4 - 6 November
- The Phocuswright Conference 18 - 10 November
Mark your calenders: 2027 ITB Berlin will take place from March 16–18. Get ready for another exciting year filled with networking opportunities, innovations, and the latest trends in the travel and tourism industry.

Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb-buyerscircle@messe-berlin.de .