Dear trade visitors,
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Greetings from Berlin,
Your ITB Berlin Team
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Rise of the all-rounders
Artificial intelligence is becoming part of everyday life in tourism and is fundamentally changing the rules of the game. Many companies, however, are still inadequately prepared for this shift.
Trends shaping China’s travel market
China’s travel market is changing. The ITB China Travel Trends Report 2025/26 provides data-driven insights into the future of outbound, inbound, and business travel.
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Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.