Dear buyer,
Only three more weeks until ITB Berlin 2025 (4 - 6 March)!
This year's ITB Berlin is bringing exclusive networking events, insightful discussions, and innovative matchmaking tools.
Share your insights in the Global Travel Buyer Index, optimize your connections with ITB Match & Meet, and explore business opportunities in the China travel market.
Don’t miss the offical Opening Ceremony hosted by Albania, the ITB Berlin Convention, and exclusive ITB Buyers Circle benefits.
Read on for all key updates!
Best regards,
Your ITB Buyers Circle Team

Our Global Travel Buyer Index survey will conclude soon. Don't miss this opportunity to share your insights and be part of this industry-shaping initiative. Click here to start the 3-minute survey:
If you have already participated, we sincerely appreciate your contribution.
Your input is invaluable, and we look forward to presenting the initial results at the ITB Berlin Convention 2025, as part of the session "Industry Outlook and the Importance of Indices for Market Development" on the Blue Stage in Hall 7.1b, on Tuesday, 4 March 2025, from 4:50 to 5:30 pm.

Step 1: Access Match & Meet
Your ITB Buyers Circle ticket includes a personal deep link to ITB Match & Meet - no extra login needed! Your business e-mail and initial details are pre-filled, and you’ll receive contact and appointment requests directly via e-mail.
Step 2: Set up your profile
Define your business areas and interests for precise matchmaking. The more details you add, the better your connections!
Step 3: Start matchmaking
A smart matching scale disolays your most suitable connections with attendees of ITB Berlin at a glance.
New profiles are added continuously,
so check back regularly for fresh
matches.
Step 4: Arrange appointments
Decide whether to connect, chat, or schedule a meeting with your business match at ITB Berlin 2025. You’re in control!
Our additional tips:
Block times: Mark unavailable meeting slots to manage your visible schedule for other attendees.
Spam protection: Switch the mode on to only receive requests from contacts you've approved.
Stay organized: Export your set appointments to your Outlook and download your contacts for an easy follow-up.
Exclusive access: As a Buyers Circle member you are invited to join the ITB Speed Networking - You should have received the link via e-mail.
Do you have questions about ITB Match & Meet? Visit our How to ITB Match & Meet page, where you will find video tutorials, FAQs and guides.

Register now and unlock opportunities in Chinese travel market by joining our events:
China Pavilion Business Matching
Date: 4 March 2025 | Time: 1:30 pm – 3:30 pm | Location: Hall 26, Booth 315
Register here.
ITB Chinese Night, co-hosted by the China National Tourism Office in Frankfurt, and powered by HiSEAS International Tourism Group
Date: 5 March 2025 | Time: 6:30 pm
Register now by 20 February


Opening Ceremony
3 March, 6 pm
You will automatically receive the invitation for the exclusive opening ceremony by e-mail. Don't forget to register for it. The opening ceremony will be hosted by this year's Host Country, Albania.
ITB Speed Networking
6 March, 9 - 10:30 am
Don't forget to make your appointments for the ITB Speed Networking. We sent you an invitation by email on 10 February. Please note that you need to have an ITB Match & Meet profile to participate in Speed Networking.
Get Together breakfast within Home of Luxury
4 March, 9 - 10 am
Start your visit at ITB Berlin with a special breakfast event at the Palais am Funkturm in “The Garden” of the Home of Luxury. This event offers a unique opportunity for luxury exhibitors and ITB Buyers Circle members to meet in a relaxed atmosphere, share experiences and deepen potential partnerships.
Please confirm your participation by 21 February 2025 at the latest here:

The ITB Buyers Circle Lounge is located in one of our most historically unique locations on the fairground: Palais am Funkturm - next to entrance North / hall 19. The location is marked in the map of the ITB Berlin exhibition grounds.
As a member of ITB Buyers Circle you have the possibility to hand in your wardrobe at the entrances, free of charge. The prerequisite is that you can present the confirmation of your membership.
What awaits you in the ITB Buyers Circle Lounge?
For spontaneous shorter appointments you can use the open networking area where you can bring your meeting partners. Furthermore, it will be possible to make table reservations for the open networking area on site in the lounge. There is the possibility to buy coffee.
Within the closed member's area, you can prepare for and follow up your appointments in a quiet atmosphere and enjoy light refreshments.
You can also meet our sponsor China in the lounge at a specially set up counter.

The ITB Berlin Convention 2025, 4 - 6 March, runs under the theme “The Power of Transition lives here” and features over 400 top speakers in 200+ sessions. Four stages will cover key topics such as sustainability, digitalization, and marketing. For the first time, all sessions will be available via livestream. Attendance is included in the trade show ticket. Learn more about the program and speakers here:

The ITB Berlin App has been completely redesigned and now offers even more features!
Plan your event schedule, discover exhibitors, and stay up to date at all times.
Important: Please delete the old version and install the new app to take full advantage of all benefits.
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The Berlin Exhibition Grounds are excellently connected to the public transportation network and easy to reach. For travel by public transport from BER Airport, you will need an ABC ticket. We recommend downloading the BVG Ticket App to book your public transport ticket quickly and easily. We have compiled further information on travel for you:

Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on
ITB 360°.
Shaping Tours & Activities: Key Trends
Join us as we welcome Dan Christian, CEO and host of the Travel Trends Podcast, to explore key trends in tours & activities. From hidden gems to AI’s role in travel, Dan shares insights ahead of his ITB Berlin debut and panel on tailor-made experiences.