Dear buyer,
ITB Berlin 2025, taking place from 4 - 6 March, is around the corner, and we’ve got a range of exclusive opportunities lined up for you as one of our members of the ITB Buyer Circle.
From smart matchmaking with ITB Match & Meet to premium networking events like the ITB Speed Networking and the China Pavilion Business Matching – maximize your trade show experience with tailored connections.
Enjoy the Buyers Circle Lounge as your personal retreat on the bustling fairgrounds, secure your spot for the ITB Berlin Opening Ceremony, and explore key industry trends with our newGuided Tours and the program of ITB Berlin Convention.
Check out more below and make the most of your ITB Berlin 2025!
Best regards,
Your ITB Buyers Circle Team
ITB Match & Meet is the must-use platform to get an overview on who will be attending ITB Berlin and to find your perfect business matchvia a smart matchmaking function.
Step 1: Access Match & Meet
Your ITB Buyers Circle ticket includes a personal deep link to ITB Match & Meet - no extra login needed! Your business e-mail and initial details are pre-filled, and you’ll receive contact and appointment requests directly via e-mail.
Step 2: Set up your profile
Define your business areas and interests for precise matchmaking. The more details you add, the better your connections!
Step 3: Start matchmaking
A smart matching scale disolays your most suitable connections with attendees of ITB Berlin at a glance.
New profiles are added continuously,
so check back regularly for fresh
matches.
Step 4: Arrange appointments
Decide whether to connect, chat, or schedule a meeting with your business match at ITB Berlin 2025. You’re in control!
Our additional tips:
Block times: Mark unavailable meeting slots to manage your visible schedule for other attendees.
Spam protection: Switch the mode on to only receive requests from contacts you've approved.
Stay organized: Export your set appointments to your Outlook and download your contacts for an easy follow-up.
Exclusive access: As a Buyers Circle member you are invited to join the ITB Speed Networking - the matching phase will start in February 2025.
💡 Our step-by-step video tutorials guide you through the new platform.
Do you have a precise questions about ITB Match & Meet? Our colleagues will be happy to help: Service Portal. For technical questions, please contact itb@eyeled.de.
Are you interested in Chinese travel Business?
Then don’t miss the exclusive China Pavilion Business Matching event on 4 March, from 1:30 pm to 3:00 pm in hall 26, booth 315.
This customized event offers 1-on-1 meetings with Chinese exhibitors, perfectly matching your business needs. Pre-register now for this unique opportunity to connect and explore new partnerships!
The ITB Buyers Circle Lounge will be your home base during ITB Berlin 2025.
Within this closed member's area, you can prepare for and follow up on your appointments in a quiet atmosphere while enjoying light refreshments. Bring your business partners along for a chat in the open networking area.
With its location in one of our most historically and unique locations on the fairground, the Palais am Funkturm, it is conveniently located right next to entrance North and Hall 19.
ITB Berlin Opening Ceremony
Monday, 3 March, 6 pm:
As an ITB Buyers Circle member, you’re automatically invited to the grand Opening Ceremony of ITB Berlin 2025, hosted by this year’s official Host Country, Albania.
Keep an eye on your inbox - you’ll receive your invitation via e-mail. Don’t forget to register to secure your spot at this exclusive event!
Tuesday, 4 March, 9 - 10 am:
We cordially invite you to this event in the new Home of Luxury location in the Palais am Funkturm.
Take part in this special morning to make valuable contacts in a relaxed atmosphere and exchange ideas with exhibitors from the luxury travel branch and other members of the ITB Buyers Circle.
Please confirm your participation by 21 February 2025 at the latest here:
Thursday, 6 March, 9 - 10:30 am
Meet top international buyers and exhibitors in 8-minute pre-scheduled meetings, plus a one-hour open networking session for extra connections.
When & where: 9 – 10:30 am, CityCube at ITB Berlin.
How to join: ITB Buyers Circle members receive an automatic invitation by February 2025 - stay tuned!
Experience ITB Berlin from a new perspective! Finding your way through the endless pool of exhibitor stands, products and innovations can be overwhelming. That’s where our new ITB Guided Tours come in.
Select from 5 themed tours that will guide you to several stations on the fairgrounds. Meet experts, gain exclusive insights, and get inspired!
Bookings for the free tours will be available by the end of January – sign up for the interest list now and secure your spot early!
From 4 to 6 March, the ITB Berlin Convention 2025 will take a look at a changing world of tourism.
Maja Göpel
Under the motto ‘The Power of Transition Lives Here.’, more than 400 experts will analyse the diverse challenges and opportunities facing the travel industry on four stages and in 17 themed tracks.
Top speakers at the event include Maja Göpel (Founder, Mission Wertvoll), Stefan Rahmstorf (Co-Head of Research Department on Earth System Analysis, Potsdam Institute for Climate Impact Research), Greg Schulze (Chief Commercial Officer, Expedia Group) or Olaf Backofen (Lufthansa Group).
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on
ITB 360°.
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Unveiling Global Tourism Trends with Ipsos
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© Ministry of Tourism and Environment of Albania
From Farm to Table in Albania: A Journey Through Nature and Culture
Experience Albania's culture: Agrotourism combines tradition, flavor, and sustainability—off the beaten path.
Read more here.
© Ministry of Tourism and Environment of Albania
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Albania, the gateway between East and West, harmoniously blends both cultures. Discover fascinating cultural sites in a country that saw a 36% increase in visitors from January to August.
Read more here.