Dear Exhibitors,
Are you ready for ITB Berlin 2025?
The countdown is on – now is the time to plan your participation efficiently!
In this edition, you’ll find key information from the traffic regulations on the exhibition grounds and stand construction submissions to ITB Match & Meet for valuable business connections.
Check that you have registered all co-exhibitors correctly.
Make use of our planning tools, checklists and free promotional materials.
Our tips: Become part of the ITB Innovators, secure your Early Bird ticket for the brand-new ITB Transition Lab and don’t miss the latest trends at the eTravel Forum of the ITB Berlin Convention.
ITB 360° Insights provide you once again with exciting travel industry trends and developments.
Wishing you great success in preparing for the show! 🚀
Best regards,
Your ITB Berlin Team
Details on access requirements for exhibitors, stand constructors and suppliers before, during and after ITB Berlin: get acquainted with the ITB Traffic Guide!
Important: Access to the exhibition grounds during set-up and dismantling is only possible after registration and reservation of a loading zone via Visifair from
13 January.
Also, make sure to check the validity of the parking tickets you have booked. These are only valid for the exhibition period 4 - 6 March 2025, not during set-up and dismantling times.
Provided that the Technical Guidelines are followed in the design and construction your booth, drawings of single-story stand constructions in the halls need not be submitted for review and approval.
Documents for stand constructions requiring approval (e.g. two- and multi-story stand constructions or stages) must be submitted in full and in digital form, to messetechnik@messe-berlin.de
by 15 January.
Please observe the General Terms and Conditions of Participation of Messe Berlin, particularly §11.1.
When planning your stand construction, please keep in mind that no night constructions are permitted and that only decorative stand construction is permitted from 10 am on the last day of construction (3 March).
Quick and easy: register your co-exhibitors on the exhibitor portal.
Check your registrations
We kindly ask all main exhibitors to review their entries in the exhibitor portal and remove any duplicate or incorrect registrations.
Take this opportunity to optimize your profile and ensure that all co-exhibitors are listed correctly and in time!
Use the ITB Match & Meet platform to network and schedule meetings with targeted business contacts even before the trade show – immediately available and free of charge after successful exhibitor ticket registration.
Note: When purchasing multiple tickets, please enter the individual business mail for each ticket so that a personal ITB Match & Meet profile is available for each individual ticket holder.
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Step 1: Access to Match & Meet
Within your ITB Berlin ticket you will receive an e-mail with a deep link to your personal profile on ITB Match & Meet.
Step 2: Create your profile
Complete your profile at ITB Match & Meet. The more detailed your profile is, the more accurate your personal matching suggestions with other participants will be.
Step 3: Matchmaking
Using a matching scale, you can see at a glance which participant has the most matching interests with your details.
Step 4: Make an appointment
Get in touch via contact request, send appointment requests or chat.
Efficient preparation and follow-up: Export your contacts to your personal Outlook calendar and download your matched contacts as a bundled Excel list after your trade show participation.
General questions: Service Portal
Technical questions: itb@eyeled.de
Step-by-step video instructions on how to use our accompanying platforms are available in tutorials. All information about ITB Match & Meet and the ITB Navigator can be found here:
Use our planning aids, which we have developed specifically for your requirements and needs.
Our Tool Box gives you a brief overview of all services and tools to help you make more contacts.
The Exhibitor Information 2025 offers you a step-by-step guide to stand planning with important information.
Most important exhibitor deadlines for stand organization can be found in the schedule.
We provide you with advertising materials and communication tools to maximize the success of your trade fair participation.
Download the official ITB Berlin logo, use text drafts, templates and campaign motifs in our ITB communication kit and use our ITB Berlin 2025 Flyer with useful, general information about ITB Berlin.
Another tip: Use the ITB Banner Lab to create your customized exhibitor banner with your individual hall/stand number or create your personal "I'm attending ITB Berlin"-banner and use it in your emails or socials.
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Just one example: Create your customized banner with your individual hall/stand number in the ITB Berlin banner lab and use it in emails or on your website:
The ITB Innovators offer visionary companies a unique platform to showcase breaking ideas.
Whether you're a start-up or an established business, take advantage of this opportunity to present innovations that will shape the future of the travel industry and drive social, economic, or technological progress.
Submit your innovation free of charge by 17 January 2025 and become part of the ITB Innovators – attention garantueed!
You want to host an event during ITB Berlin 2025? Here are your options:
Book your own event room: Includes technology, equipment and catering. Get all information at:itb-roombooking@messe-berlin.de
Use the Presentation Hub: a 45-minute slot in Hall 5.3 is all yours and will be streamed live in the ITB Navigator. Invite up to 100 press representatives or VIP clients
Events at your booth: Make sure to register your event in the BECO web shop until 31 January to make sure it's listed in the database
In 90 minutes you will gain practical insights into how innovations and changing customer behavior are transforming the tourism industry. Topics such as AI, digitalization, and sustainability are shaping the future of tourism are on the program.
You want to join? Then secure your Early Bird Ticket until 14 January.
A 2013 directive allows visa offices to waive the requirement for an invitation letter when applying for a trade fair visa. Please refer to this directive during your visa application.
If an embassy still insists on an invitation letter, contact our international representatives. If there is no representation in your region, please reach out to your ITB Berlin contact person.
The eTravel stage at the ITB Berlin Convention 2025 will provide detailed information on current tech trends and digital innovations in tourism.
The eTravel, the Hospitality Tech, the Tours & Activities, the AI Track and the Destination Track form the forums for exciting discussions and presentations with high utility value.
Experts from companies and academia will analyse the latest developments in areas such as AI, Hyper Personalization and Web3 and discuss recommendations for action for tourism.
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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Unveiling Global Tourism Trends with Ipsos
In this ITB Berlin’s Travel Hero Podcast our guest is Ben Page, CEO of Ipsos. We’re diving into Ipsos’ latest insights on how trends in sustainability, wellness, and digital innovation are shaping the future of travel.
© Ministry of Tourism and Environment of Albania
From Farm to Table in Albania: A Journey Through Nature and Culture
Experience Albania's culture: Agrotourism combines tradition, flavor, and sustainability—off the beaten path.
Read more here.
© Ministry of Tourism and Environment of Albania
Albania’s magical winter: Christmas markets and snowy escapes
A destination for all seasons: The Official Host Country of ITB Berlin 2025 boasts snow-capped mountains, idyllic ski slopes, a festive atmosphere in Tirana and picturesque Christmas markets.
Read more here.
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
