Dear exhibitors,
From early bird rates and segment registration to 60 Years of ITB Berlin and a personal meet-up at the VIR Innovationstage – we’ve put together all the key information for you at a glance.
Stay informed, seize your advantages, and be part of a truly special ITB Berlin 2026!
Your ITB Berlin Team
Celebrate 60 years of ITB Berlin with us – and secure your stand now at the early bird price! Benefit from our attractive early bird rates only until 1 July 2025.
Tip: Use our stand rental calculator to easily find the space and pricing option that suits you best – non-binding and transparent.
Registration for the Travel Technology as well as Adventure Travel & Responsible Tourism segments at ITB Berlin 2026 is now open – and available at attractive early bird prices!
Whether you’re at home in the digital innovations of the industry or focus on sustainable travel experiences, both segments rank among the fastest-growing fields in global tourism – offering the perfect stage at ITB Berlin to showcase your brand effectively.
ITB Berlin 2026 will be special – we are celebrating 60 years full of innovation, connections, and unforgettable moments!
Our anniversary campaign takes you on an inspiring journey through the history of the travel world. On the jubilee page, you’ll find moving stories, striking images, and a new chapter every week.
Stay informed: Receive exciting stories and insights from the travel industry regularly with our trade visitor updates. Sign up now and don’t miss a thing:

On 24 & 25 June 2025, we will also be present at the VIR Innovationstage in Berlin – and we look forward to connecting with you in person! Take the opportunity to meet our team, ask questions about ITB Berlin 2026, and gain exciting insights into current industry developments.
Will you be there too? Feel free to schedule an appointment with us at itb@messe-berlin.de. We look forward to meeting you in Berlin!
You can find the right person for your inquiries on our contact page.
