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Dear trade visitor,
Tomorrow is the big day – ITB Berlin opens its doors (4 - 6 March 2025)! To ensure a smooth arrival and a seamless trade show experience, we have compiled all key information for you.
Whether by public transport, taxi, or Uber is your chosen mode of transportation – find the fastest and most convenient option for your individual route to the trade show venue.
Make valuable connections with ITB Match & Meet and navigate the trade show effortlessly with the ITB Navigator and the ITB Berlin App.
We look forward to welcoming you and wish you a successful #ITBBerlin 2025!
Best regards,
Your ITB Berlin Team
Ticket purchase and voucher redemption are available exclusively online at: itb.com/tickets
Please note the entry times stated on your ticket.
New: Public Transport Ticket for Berlin!Add a discounted public transport ticket to your trade visitor ticket for convenient travel in Berlin.
You've already booked your ticket? No problem! Simply go to "View Order" in your confirmation email to add your public transport ticket at any time.
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Lanyards are available at the entrances, remember to print out your ticket if you wish. Tickets will not be printed out on site.
Please use the following entrances:
North Entrance (hall 19), South Entrance, hall 9, CityCube Berlin, hub27 or hall 21.
what3words : assigns a unique three-word address to each 3-meter square. Click the links to find the entrances:
- North Entrance: ///pads.book.emails
- South Entrance: ///rooftop.orders.effort
- Hall 9: ///mandates.toffee.lands
- Hub 27: ///voice.exist.airtime
The exhibition centre is easily accessible from BER airport. You can find all information here.
Reserving a time slot for access to the security control with BER Runway is free of charge. Please simply take your boarding pass to boarding pass control 4 in Terminal 1, from where you can reach any departure gate:
With BER Biometrics, you can also use various services contactlessly via facial recognition.
We recommend using public transport, taxis, or Uber for your journey to ITB Berlin 2025, as parking around the exhibition grounds is limited. Easily complement your trade visitor ticket with a discounted public transport ticket for Berlin in the ticket shop.
Taxi
Tel.: +49-30-202021-220 (English Hotline)
Taxi Pick-Up Points: South Entrance, North Entrance, P17c (hub27), CityCube Berlin, hall 9
Uber
Three pick-up and drop-off zones: City Cube Berlin, hub27, Messe Nord (Uber Taxis only)
Here’s how it works: Open the Uber app, book your ride, and get picked up or dropped off at one of these zones.
Pick-Up und Drop-off zones overview
Car
If you still plan to arrive by car, please use the following parking options (The ICC parking garage is currently not available):
- Public parking: P1, P2, P4–P6, P9–P11, P13a
- Paid parking: P14, P18, ICC parking garage (€20/day)
For better orientation, please refer to the site map:
Ahead of this year’s show, ITB Berlin News sat down with ITB Berlin Director Deborah Rothe for an exclusive interview. Read more
Latvia is coming to ITB Berlin 2025 with a wide range of experiences, covering everything from hiking & nature, gastronomy, wellness and sports.
Read the latest news about Latvia here
This year’s Official Host Country, Albania will be captivating visitors under the theme “Albania All Senses”.
Read our latest news about Albania here
Advantages, important functions and processes for you at a glance:
Event platform: Provides detailed information on events.
Filter options: Optimized search for exhibitors, the convention and event programme.
Favorites function: Favorites can be saved under “My favorites”.
Interactive site plan: Find out more about booths inside the halls.
Live streams: Convention sessions will be available as live streams during the trade show.
Matching suggestions: Suggestions are based on users' profile details and interests.
Filter and search functions: Enables participants to find specific matching contacts.
Visitor groups: Specific groups such as journalists, speakers or ITB Buyers Circle members can be found quickly using filters.
Calendar function: Simplifies appointment planning.
Direct exchange: You can communicate directly with each other via chat.
Download or refresh the ITB Berlin App in your app store: your free trade show app for orientation
At the ITB Berlin Convention 2025, you can look forward to a high-caliber program featuring renowned experts from business and academia.
Among the 400-plus speakers who, from 4 to 6 March, will be discussing the latest developments and challenges in the tourism industry in 17 themed tracks are Maja Göpel (founder of Mission Wertvoll), Caroline Bremner (Head of Travel and Tourism Research, Euromonitor), Greg Schulze (chief commercial officer, Expedia Group) and Jens Bischof (CEO, Eurowings).
In 90 minutes you will gain practical insights into how innovations and changing customer behavior are transforming the tourism industry. Topics such as AI, digitalization, and sustainability are on the program.
You want to join? Then secure your Ticket.
Join Equality in Tourism for the third Gender Equality Champion of the Year Award presentation ceremony at 2.15 pm on 6 March, at the LGBTQ+ Tourism Pavilion, hall 4.1.
This award celebrates organizations advancing gender equality in the industry.
The 2025 shortlist features nine candidates, from a luxury hotel to a community-based tourism operator.
Join us to celebrate the winners and their pioneering initiatives!
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How can I access the WiFi?
The WiFi is available to all visitors to the exhibition grounds free of charge and without a password. Simply connect to the “AlbaniaAllSenses@ITB” network.
What can I use the WiFi for?
The WiFi is intended for simple Internet use - such as surfing websites or checking e-mails. It is not suitable for data-intensive applications such as streaming or large downloads.
Albania is the official host country of ITB Berlin 2025 and the sponsor of the free WiFi.
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
South Africa brings a strong presence to ITB Berlin 2025
South Africa remains one of the top long-haul destinations for travellers from Germany, Austria, and Switzerland with arrivals from Europe reaching 81% of pre-pandemic levels.
Read more here
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EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus
Torino and Benidorm present their innovative approaches at ITB Berlin – Torino explores the impact of mega events, while Benidorm discusses sustainability and digital transformation
Read more here.
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
