Dear trade visitors,
ITB Berlin 2026 is already on the horizon – bringing fresh momentum, exciting opportunities, and a special anniversary. Why not take part as an exhibitor at this special edition? Secure your stand now at the early bird rate, explore attractive segment offers – and celebrate 60 years of ITB Berlin with us.
Also in this edition: a look back at some of ITB’s most memorable moments, current market insights in the Travel Hero Podcast with Huawei, face-to-face networking at the VIR Innovationstage – plus News & Insights articles on travel trends and consumer behavior in Germany and China.
Best regards,
Your ITB Berlin Team
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Celebrate 60 years of ITB Berlin with us – and become an exhibitor. Secure your stand now at the early bird price! Benefit from our attractive early bird rates only until
1 July 2025.
Tip: Use our stand rental calculator to easily find the space and pricing option that suits you best – non-binding and transparent.
Registration for the Travel Technology as well as Adventure Travel & Responsible Tourism segments at ITB Berlin 2026 is now open – and available at attractive early bird prices!
Whether you’re at home in the digital innovations of the industry or focus on sustainable travel experiences, both segments rank among the fastest-growing fields in global tourism – offering the perfect stage at ITB Berlin to showcase your brand effectively.
ITB Berlin 2026 will be special – we are celebrating 60 years full of innovation, connections, and unforgettable moments!
Our anniversary campaign takes you on an inspiring journey through the history of the travel world. On the jubilee page, you’ll find moving stories, striking images, and a new chapter every week.
On 24 & 25 June 2025, we will also be present at the VIR Innovationstage in Berlin – and we look forward to connecting with you in person! Take the opportunity to meet our team, ask questions about ITB Berlin 2026, and gain exciting insights into current industry developments.
Will you be there too? Feel free to schedule an appointment with us at itb@messe-berlin.de. We look forward to meeting you in Berlin!
What’s Next for Chinese Outbound Travel?
Chinese outbound travel is back, and evolving fast. María Ramiro, of Huawei Mobile Services,, talks about how destinations can better connect with today’s Chinese travellers.
Travel trends in 2025:
Price beats sustainability
The German travel market is in great shape for the summer season, with demand for holiday travel bigger than ever.
Young people set the pace in the Chinese travel market
Millennials and Generation Z now drive nearly half of outbound travel, with Generation Z’s share more than doubling recently.
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience.
Visit itb.com or contact us directly at itb@messe-berlin.de.