Dear ITB Community,
the ITB Berlin 2026 ticket shop is now open! Get your ticket at the Early-Bird rate.
Look forward to Angola, the Official Host Country of ITB Berlin 2026, Peru as the Adventure Travel Partner, Airbnb as Official Premium Partner of ITB Berlin and the ITB Späti, the new networking hotspot. At the ITB Berlin Convention, exciting topics await on 4 stages – browse our track overview.
Greetings from Berlin,
Your ITB Berlin Team
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The ticketshop for ITB Berlin 2026 is officially open!
Be part of THE tourism event of the year and make sure to catch the early bird rate. Secure discounted trade visitor tickets until 14 January 2026.
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The countdown is on: The ITB Berlin Convention returns from 3 – 5 March 2026 under the forward-looking motto “Leading Tourism into Balance.” Expect visionary minds, bold statements and real solutions to achieve an equilibrium between thriving business models and the preservation of our living environment. Explore the track-overview here:
Good news: The participation in the ITB Berlin Convention is included in your ITB Berlin trade visitor ticket – get your ticket now in the official ITB Berlin ticketshop.
Inspired by Berlin’s iconic late-night stores, the ITB Späti brings the city’s unique vibe to the ITB Berlin show floor.
This laid-back hot spot is the place for the ITB Community to connect over drinks and snacks — and the central hub for Guided Tours, networking events, presentations and happy hours. The perfect stage for brands that want to stand out.
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At ITB Berlin, the MICE Hub brings international MICE professionals together in one central space. Exhibitors can rent a ready-to-use counter and network with key players in the global meetings industry. Ready to join the MICE community at ITB Berlin 2026? Secure your spot now:
Under the slogan "Visit Angola - The Rhythm of Life" Angola invites you to be swept away by the unique way of life of its people. With a rich culture, rainforests, deserts, and waterfalls, the country in the southwest of Africa is an ideal destination for those seeking the authentic.
We are delighted to announce that Peru is the official Adventure Travel Partner of ITB Berlin 2026! Peru invites travelers to explore paths where nature remains pure and alive — majestic mountain ranges, crystal-blue lakes, and ancestral trails that reveal the true spirit of the Andes.
From the sacred peaks of Ausangate and Salkantay to the legendary Huayhuash circuit, Peru offers trekking experiences that challenge, inspire, and transform — crafted with care for both the traveler and the environment.
Due to the Winter Olympics, many travelers are drawn to Northern Italy. Milan, Livigno, and Cortina d'Ampezzo are the three Italian destinations that have gained the most popularity among Germans compared to last year.
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Throwback to 1978: Pan Am introduced the Clipper Class – the world’s first Business Class. Bridging Economy and First, it redefined comfort and changed how the world travels for business.
In one year, ITB Americas will open a new gateway for global travel, uniting industry leaders, decision-makers, and innovators to exchange ideas, build meaningful connections, and shape the future of tourism across the Americas and beyond.
World Heritage status: a milestone and what it means for the Great Barrier Reef
ITB Berlin looks back on 60 years of tourism history and defining milestones in tourism. One of them is the designation of the Great Barrier Reef as a UNESCO World Heritage Site.
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Milestone Fall of the Berlin Wall: When the world opened up for East Germans
ITB Berlin looks back on the fall of the Berlin Wall – a milestone that had a lasting impact on tourism and strengthened European unity.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.