Dear ITB Community,
ITB Berlin 2026 (3 – 5 March) is just around the corner – secure your Early Bird offer by 14 January 2026 and save on your trade visitor ticket!
Look forward to three days packed with exciting exhibitors, interactive Transition Labs, and the top tracks of the ITB Berlin Convention. Discover new trends and make valuable connections.
Your ticket is the key to an exciting start to the 2026 tourism year – be right in the middle of it!
Greetings from Berlin,
Your ITB Berlin Team
Take advantage of our Early Bird offer now! Save on your trade visitor ticket until 14 January 2026.
Early Bird ticket prices:
🎫Permanent Ticket: 65 € (80 €)
Valid for all three days (3 - 5 March)
🎫Day Ticket: 45 € (55 €)
Single entry on a day of your choice
🎫Student Permanent Ticket:
44 € (48 €)
Only valid in conjunction with a valid student ID
🎫Student – Day Ticket:
33.50 € (35 €)
Only valid in conjunction with a valid student ID
Important: Ticket sales and voucher redemptions are only available online and in advance via the official ITB Berlin ticket shop. There will be no on-site ticket sales. Get your ticket in time!
Get an initial overview of which destinations, brands, and companies will be exhibiting at ITB Berlin 2026. Simply scroll through the exhibitor list, which is updated daily!
For even more information about the exhibitors and optimized filter options, check out the ITB Navigator.
A special highlight is the ITB Transition Lab: compact, interactive sessions specifically designed for decision-makers and practitioners. You will gain valuable insights and collaboratively develop KPIs and prompts to effectively collect and meaningfully analyze data.
Be quick: Early Bird tickets are only available until 14 January!
Please note: Participation in the ITB Transition Labs requires a trade visitor ticket for ITB Berlin 2026.
Under the motto “Leading Tourism into Balance,” the ITB Berlin Convention 2026 brings together the industry’s key future topics. The comprehensive track overview—from AI and Destination to Marketing & Distribution—offers guidance in times of change.
Explore all 17 tracks and create your personalized convention program.
Get your ITB Berlin ticket now at the Early Bird rate until 14 January.
Travolution (Eventiz from Travelsoft) is Track Sponsor of the AI Track.
The German Federal Ministry for Economic Cooperation and Development (BMZ) is Partner of the Destination Track.
Google is Track Sponsor of the Marketing & Distribution Track.
In the latest episode of the ITB Berlin Travel Hero Podcast, Dr Jens Thraenhart explores high-yield tourism beyond luxury and buzzwords. Who truly benefits – destinations, communities, or just a few? And what does a responsible model for the future look like?
Untouched savannas, dense rainforests, roaring waterfalls and a dramatic coastal desert – Angola captivates visitors with its extraordinary diversity of landscapes. Wildlife enthusiasts should be sure to include Quiçama National Park in their itinerary, home to elephants, giraffes, zebras and a wide variety of antelope species.
.jpg&w=1200&q=75)
Experience Angola live at ITB Berlin – at Stand 112 in Hall 21a.
Airbnb announces a long-term commitment to rural tourism in Spain. With a three-year, $50 million investment, Airbnb aims to revitalize small towns and villages by supporting local businesses, restoring heritage homes, and promoting lesser-known destinations through partnerships with tourism organizations and targeted marketing initiatives.
When Covid hit, borders closed, planes stayed on the ground, and the entire travel industry had to rethink how we move, connect, and explore the world.
At ITB Berlin 2026, we look back at a year that transformed travel and look ahead to a future shaped by collaboration and new ideas.
.png&w=828&q=75)
“The day the world stood still” - David Ruetz on the coronavirus shutdown
What does it feel like when one of the world’s largest trade shows - with thousands of exhibitors, months of planning, and fully constructed booths - is suddenly called off?
.png&w=828&q=75)
Remedies for tourism overuse
Many hotspots are suffering from overuse. How industry stakeholders are countering this development with data, regulation, and new concepts — and what this means for the future of tourism.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.