Dear ITB Community,
Only 11 days to ITB Berlin 2026 (3–5 March).
Don’t have your ticket for ITB Berlin 2026 yet? Secure your ticket now and experience exciting Guided Tours, interactive ITB Transition Labs, and exclusive networking via the ITB Navigator. The ITB Berlin Convention offers keynotes, panel discussions, and practical insights.
Look forward to speakers like Nathan Blecharczyk from Airbnb, Peru as Adventure Travel Partner, and the Official Host Country Angola in the spotlight.
Experience the trends, connections, and insights of the industry up close!
Greetings from Berlin,
Your ITB Berlin Team
Now is the perfect time to secure your spot at The World’s Leading Travel Trade Show! Tickets are exclusively online available at: itb.com/tickets
Trip.com Group is the Official Ticket Sponsor of ITB Berlin 2026. As an international travel service provider, the company connects millions of travellers worldwide with comprehensive travel solutions and innovative technology.
NEW: easily complement your trade visitor ticket with a discounted public transportation ticket for Berlin.
You can easily add a transport ticket to yourr already booked ITB Berlin ticket, by clicking "View Order" in your confirmation email.
With a ticket to ITB Berlin 2026, you receive free access to the ITB Navigator – the central platform for matchmaking, appointment scheduling, and program research to help you prepare optimally for the trade show.
After logging in, you can:
- find relevant buyers and business partners
- receive smart matchmaking recommendations based on your profile
- schedule meetings for ITB Berlin
The ITB Navigator also includes exhibitor profiles, news, the ITB Berlin Convention and event program, a schedule, and interactive hall plan.
The new Deep Dive Track at the ITB Berlin Convention 2026 provides in-depth analyses of current topics. Here, new ideas are tested and innovative solutions developed – insights whose relevance extends far beyond the Convention. The hotel and hospitality industry also expects a significantly larger range of events, the previous MICE Track has been integrated into the Hospitality Track.
Explore all 17 tracks and create your personalized convention program.
Peru, as Adventure Travel Partner ITB Berlin 2026, is Track Sponsor of the Adventure, Youth, Outdoor Track.
Microsoft Advertising is Track Sponsor of the Future Track.
Look forward to a wide range of special activities across the exhibition grounds – from the Vintage Photo Bulli capturing your personal ITB moment, to the interactive ITB Rocket, and a creative “paint-by-numbers” mural you can help bring to life. Enjoy afterwork parties, our “Weltenbummler” playlist for the ultimate travel vibe, and Powered by ITB Energy Balls to keep you energized throughout busy show days.
Curious? Click through the map and discover all the anniversary highlights!
The ITB Transition Lab offers a comprehensive analysis of current corporate strategies. This year, the focus is on the relevance of key performance indicators (KPIs) and exploring how these can be used in a practical way. Experts from the destination and hospitality sector will present concise recommendations for action.
The ITB Transition Lab can be booked in addition to your ITB Berlin ticket. Exclusively for participants: Your ticket also includes the new ITB Travel & Tourism Report 2026/2027.
Explore the full range of events at ITB Berlin: keynote speeches, panel discussions, interviews, press conferences, exhibitor events, award shows, workshops, networking sessions, evening events, and more - live or hybrid at the ITB Navigator.
The event overview is updated continuously – so check back regularly!
Selected stage livestreams are also available on itb.com
The ITB Berlin App is now available free of charge from Google Play and the Apple Store. Simply log in with the email address provided for their ticket purchase.
Access your personal appointment calendar, contacts stored in the ITB Navigator, your ITB Berlin and public transport ticket, exhibitor and product directory, an interactive map of the exhibition grounds and the event and convention program and more!
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From now on, you can access the interactive hall plan!
This practical tool helps you plan your visit to the trade fair efficiently and provides a comprehensive overview of all halls, exhibition areas/stands within the halls, stages, catering areas, and much more.
The ITB Chinese Night 2026 is an exclusive opportunity to network with key players in the Chinese and global travel market. This event brings together 300 industry professionals from Chinese and international tourism organizations, destination representatives, and travel agencies.
Enjoy a wonderful evening with engaging activities, captivating Chinese cultural performances, and delicious cuisine – a perfect environment for making new connections and exploring exciting business opportunities.
Event info: 3 March 2026 at 6.30 pm
To confirm your participation, please complete your registration online here by 25 February 2026:
Banner Chinese Pavilion Business Matching
Why is Peru one of the most exciting tourism markets right now? In our latest ITB Podcast Shortcast, we explore what makes Peru stand out on the global stage: culture, nature & world-class cuisine, growing connectivity & modern infrastructure and sustainable, community-based travel.
In the spotlight: meetings with leading Angolan DMCs, targeted speed-dating sessions, and live talks from the Angola TV studio. Exclusive networking moments such as the Angola Night, including traditional “Cacharamba” shots, round off the program.
Visit the Official Host Country of ITB Berlin 2026 in Hall 21, Stand 112.
Ministry of Tourism of Angola @ Kleber Group, Credit: Robert Haidinger
Join Equality in Tourism at 2.15 pm Thursday 5th March at the LGBTQ+ Pavilion in hall 4.1, as they announce winners of their annual award for industry organisations championing gender equality. Learn about best practice and be inspired!
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With the rise of Online Travel Agencies, travelers could compare destinations, prices, and routes from home for the first time. This digital shift empowered consumers and sparked innovations still shaping the industry today.
Explore more in our interview with James Waters from Booking.com on how OTAs revolutionized booking.
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Luanda: The Vibrant Gateway to the Atlantic and Angola’s Cultural Heart
Luanda blends history, modernity, and vibrant culture into one of Africa’s most fascinating coastal metropolises. Music, architecture, and beach life shape the unmistakable flair of the capital.
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Peru: Where Adventure Meets Biodiversity
As the official Adventure Travel Partner of ITB Berlin 2026, Peru presents itself as one of the world’s most exciting destinations for nature and adventure travel.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.