Dear trade visitors,
ITB Berlin 2026 (3 - 5 March) is calling packed with insights, networking & innovation!
From ticket and public transport tips to exclusive discounts for the ITB Transition Lab, plus exciting countries and initiatives: discover everything that makes your trade show experience unique.
Greetings from Berlin,
Your ITB Berlin Team
How to add the public transport ticket to your order?
Simply click on “View order” in the confirmation email of your ticket purchase. You will then be taken to the ITB Berlin ticket shop where you can add the transport ticket under “Change your order”.
The ticket is valid only for the duration of your trade visitor ticket: A one-day ticket for ITB Berlin entitles you to purchase a day pass, while a multi-day ticket allows you to buy a BVG pass for all three days of the event.
A successful trade fair appearance starts even before the doors open! Use our Communication Kit to prepare your participation in the best possible way.
The kit includes:
- Site map
- Images, photos & videos
- Graphics, banners & logos
- CI & logo guidelines
Top speakers will focus on this year’s theme, “Leading Tourism into Balance”, at the ITB Berlin Convention.
> Four stages
> 17 thematic tracks
> Over 400 experts
Experience the full spectrum of modern travel – from technological innovations and artificial intelligence to forward-looking approaches for sustainable tourism.
Mitra Sorrells (Phocuswright)
International industry leaders such as Wendy Olson Killion (CEO, Rome2Rio), tech pioneers like Alex Chen (CTO, Fliggy), and sustainability experts like Mitra Sorrells (Phocuswright) provide valuable insights into the future trends of the tourism sector.
An absolute highlight: the ITB Transition Lab – compact, interactive sessions for decision-makers and practitioners.
Actively work on KPIs and prompts to collect and analyze data effectively.
Secure your Early-Bird ticket by 14 January. The Transition Lab can be booked in addition to your ITB ticket. Exclusive for participants: with your ticket, receive the new ITB Travel & Tourism Report 2025/2026!
Reserve a meeting table at one of our Business Satellites for just €96 (incl. VAT) and invite up to 3 guests. Each slot lasts 1 hour. First come, first serve – a maximum of 6 slots can be booked per company.
.jpg&w=3840&q=75)
These are the available locations: Hall 3.1 & Hall 23. For your orientation check out the hall plan of ITB Berlin 2026.
The Career Center has a new name: Talent Hub! It's your platform for innovation, inspiration, and opportunities in tourism.
Are you full of ideas and eager to shape the future of the tourism industry?
Then showcase your creativity at the Talent Hub's Next Gen Pitch Competition on 3 March during ITB Berlin 2026. For young professionals, students, and trainees! Join us and register until 16 January!
Untouched savannas, dense rainforests, roaring waterfalls and a dramatic coastal desert – Angola captivates visitors with its extraordinary diversity of landscapes. Wildlife enthusiasts should be sure to include Quiçama National Park in their itinerary, home to elephants, giraffes, zebras and a wide variety of antelope species.
.jpg&w=1200&q=75)
Experience Angola live at ITB Berlin – at Stand 112 in Hall 21a.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.