Dear trade visitors,
The time has come – ITB Berlin is celebrating its 60th anniversary, and you’ve already secured your place.
We’re delighted to have you with us!
With our ITB Visitor Guide, you’ll always stay up to date: news, important deadlines, and the highlights you absolutely shouldn’t miss – all compiled concisely for you.
Our Visitor shortcuts provide you with all the essential information to prepare for your trade fair visit.
Greetings from Berlin,
Your ITB Berlin Team
With your ticket, you will gain access to the ITB Berlin Convention and benefit from in-depth insights into the future of global tourism.
Under this year's motto, "Leading Tourism into Balance," top speakers will focus on solutions that create a balance between future-proof business models and the preservation of our living environment.
Four Stages – 17 Thematic Tracks – Over 400 Experts
In 17 curated tracks, international industry leaders, ministers, CEOs, brand strategists, researchers, and tech pioneers will share their analyses and best practices on current challenges such as:
- Sustainable value creation and climate-conscious transformation
- The use of AI and data ecosystems in tourism
- New business models and investment strategies
- Market trends in international travel behavior
- Resilience of destinations and businesses
A special highlight is the ITB Transition Lab: compact, interactive sessions specifically designed for decision-makers and practitioners.
In this year's Transition Lab, you will gain valuable insights and collaboratively develop KPIs and prompts to effectively collect and meaningfully analyze data. This will strengthen your ability to make informed and confident decisions, helping you lead your company to sustainable success.
With your ITB Transition Lab ticket, you will also receive the new ITB Travel & Tourism Report 2025/2026!
Are you full of ideas
and eager to shape the tourism industry?
Then the pitch competition at ITB Berlin on 3 March
is your stage!
Develop an innovative solution for the travel industry with your team and present it. Mentors will support you. Seize the opportunity to network and learn valuable skills.
For young professionals, students, and trainees! Join us and register until 16 January!
Angola is one of the hidden gems of 2026. The country is pursuing an ambitious tourism strategy.
An open-sky policy, expanded visa-free access, international hotel partnerships, and a new airport are just some of the measures designed to sustainably create jobs, attract investment, and strengthen the economy. Let yourself be inspired by the energy of this vibrant country!
Experience Angola live at ITB Berlin – at Stand 112 in Hall 21a.
Airbnb and green energy provider Polarstern have launched a partnership that makes it easier and cheaper for hosts in Germany to switch to certified green electricity. The initiative helps hosts meet growing guest demand for sustainable stays and reduce their energy costs.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.