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Stand Out
Find out what you need to turn your appearance at ITB Berlin 2026 into a PR success story.
Your options before and during ITB Berlin
At ITB Berlin 2026, we offer you various options for hosting your own media event. How to maximise your media output during ITB Berlin 2026:
Good preparation is everything
Communication starts at home. The ITB Berlin Media Team is happy to support you in the run-up to and during the trade show – but with this checklist, you can effectively maximise your success.
- Appoint a dedicated PR contact for journalists. Make it easier for the media to access your company by ensuring that you have a central contact person. Specify a PR contact person when setting up your company profile. When registering for ITB Berlin 2026, this person should ideally also select ‘PR contact’ as their job title.
- Identify your unique selling point. It is helpful to think in advance about the unique messages you want to convey. Determine what sets you apart and build your communication around that.
- Know your target audience. Having something to say is great – make sure you are talking to those who are willing to listen. Determine the most important types of media for you, build a media distribution list and tailor your communication accordingly.
- Address them directly. The best way to gain the interest of journalists is through dialogue on an equal footing. Build a direct personal relationship with your most important media outlets and make sure you know exactly what their focus and interests are. The most important travel media have their editorial offices in the ITB Media Centre in Hall 6.3. Come and visit us!
- Act quickly. With hundreds of exhibitors and delegations, no journalist will wait three days for a statement. Make sure you have enough public relations staff on site and respond promptly to media enquiries.