Press Release

In 2026, taking as its slogan ’Discover the stories behind 60 years of legacy’, ITB Berlin is celebrating its sixtieth anniversary. From 3 to 5 March, the World's Leading Travel Trade Show will again welcome thousands of international media representatives and content creators. In order to offer you the best possible working conditions, ITB Berlin has a comprehensive service for the media – from online accreditation and extensive press material to a modern Media Center with workstations in Hall 6.3.

Journalists and content creators can register online here now. Please note the accreditation guidelines. After your application has been processed and approved you will receive an email with a PDF containing your accreditation, press badge and a personal QR code. Please display this QR code at the entrance. Your ticket is non-transferable. You can register and obtain accreditation online around the clock for the entire duration of the event.

Please note: during ITB Berlin accreditation cannot be obtained at the press counters on the grounds. It is therefore necessary that you obtain accreditation online.

Press badges for ITB Berlin 2026 are valid from 2 to 5 March 2026. On March 2, the exhibition halls are still being set up, but accredited media and bloggers can access the fairgrounds from 8:30 a.m., as the Media Center will be open and the Official Opening Press Conference, along with the new Behind-The-Scenes Tour, will take place.

From March 3 to 5, press badges grant access to ITB Berlin and the ITB Berlin Convention from 8:30 a.m. until the show closes at 6 p.m. Badges are non-transferable and must be used together with a valid photo ID.

ITB Berlin Digital Preview with exhibitor highlights

Tuesday, 17 February 2026, 2 p.m.

Online via Microsoft Teams (link to follow shortly)

Two weeks before the start of the World's Leading Travel Trade Show, ITB Berlin director Deborah Rothe will present the first exhibitor highlights and news from the Destinations and Tourism segments. The focus will be on standout exhibitors, innovative concepts and the most important trends awaiting participants at this year's anniversary edition.

Opening press conference of ITB Berlin 2026

Monday, 2 March 2026, 10 a.m.

CityCube Berlin, Room A3

The opening press conference of ITB Berlin 2026 marks the official start of the anniversary edition of the World's Leading Travel Trade Show and offers key insights into current industry trends, strategic developments and the most important topics of the show.

Speakers:

•Dr. Mario Tobias, CEO, Messe Berlin

•Márcio de Jesus Lopes Daniel, Minister of Tourism, Republic of Angola

•Albin Loidl, President, German Travel Association (DRV)

•Mitra Sorrells, Senior Vice President Content, Phocuswright

Exclusive behind-the-scenes tour before the start of the show

Monday, 2 March 2026, at about 11.30 a.m. (following the ITB Berlin opening press conference)

Meeting point: CityCube Berlin, Room A3

During the guided tour of selected stands and the main exhibition areas you will gain fascinating insights even while event preparations are ongoing. Discover key show highlights, learn more about the background to topics, trends and concepts, and gather valuable information for your reporting and social media channels – all before the start of the event. Take advantage of this unique opportunity to experience ITB Berlin from a very special perspective.

Opening tour of ITB Berlin 2026

Tuesday, 3 March 2026

Time and meeting point to be announced shortly.

As is tradition, the opening tour of ITB Berlin 2026 will begin on the stand of the official Host Country of ITB Berlin, Angola, and together with an official political delegation will take participants on a tour of selected stands at the World's Largest Travel Trade Show.

You can find a list of press events booked to date at ITB Berlin.

The new ITB Späti in Hall 7.2c is an informal meeting place for the entire travel community and captures the authentic charm of an all-night Berlin “Späti“ “shop. In a relaxed atmosphere and with drinks and snacks on offer, this is a place for spontaneous conversations and where inspirational Destination Pitches will take place. The ITB Späti is also the main meeting point for the ITB trade visitor tours on the subjects of hotel tech, MICE, cultural tourism, sustainability, ITB Innovators, and Tours & Activities. As the venue for the new Innovator and Destination Pitches and meeting place for informal happy hours, it will be a lively hotspot and real highlight for all trade visitors.

The Media Center is the place to head for media representatives and content creators at ITB Berlin. ITB Berlin offers the best possible working conditions and a wide range of information services and materials. The nearest entrances to the Media Center are the main south entrance and CityCube Berlin.

The modern Media Center in Hall 6.3 is open from 2 to 5 March 2026, daily from 9 a.m. to 6 p.m. The following can be found here:

•ITB Berlin press team

•press material from the organisers

•around 200 workstations

•lounge area with adjoining press bar

l•atest news and event information

•free wi-fi and internet workstations

•editorial offices

Please note that due to strict security measures no lockers will be available at the ITB Berlin Media Center.

ITB News & Insights and up-to-the-minute press material

Up-to-the-minute news and insights on ITB Berlin as well as all areas of the tourism industry can be found online at ITB News & Insights.

The latest press releases and press photos for editorial use are available in the Press section.

Cloakrooms

Upon presentation of an ITB Berlin 2026 press pass, media representatives can leave their coats free of charge at the cloakrooms at the respective main entrances.

Outside broadcasting vehicles and TV crews

We will ensure access to the grounds for outside broadcasting vehicles as well as live/TV reporting teams and their equipment. Please email your request to presse-itb@messe-berlin.de as soon as you are able to provide filming dates (place and time) and exact crew member details. Please remember to obtain prior online accreditation for all crew members.

Do not hesitate to contact us if you have any queries. We look forward to welcoming you to ITB Berlin 2026 in March.

The ITB Berlin press team

Contacts:

Julia Sonnemann, PR Manager ITB Berlin

Tel.: +49 30 3038 2269, email: julia.sonnemann@messe-berlin.de

Sophia Pleis, PR Manager ITB Berlin

Tel.: +49 30 3038 3242, email: sophia.pleis@messe-berlin.de

Claudia Dallmer, PR Operations Manager ITB Berlin

Tel.: +49 30 3038 2283, email: claudia.dallmer@messe-berlin.de

Yasmine Abbou, PR Operations Manager ITB Berlin

Tel.: +49 30 3038 2266, email: yasmine.abbou@messe-berlin.de

Lena Lindenau, PR Operations Manager ITB Berlin

Tel.: +49 30 3038 4649, email: lena.lindenau@messe-berlin.de

About ITB Berlin and the ITB Berlin Convention and ITB 360°
ITB Berlin 2026 will take place from Tuesday, 3 to Thursday, 5 March as a B2B event. Since 1966, ITB Berlin has been the leading trade show for the global travel industry. In 2026, it will celebrate its 60th anniversary under the motto “Discover the stories behind 60 years of legacy.” At the same time, the ITB Berlin Convention will take place under the theme “Leading Tourism into Balance,” bringing together 400 top speakers from business, science and politics on four stages and across 17 thematic tracks to explore the key challenges and opportunities shaping the future of the industry. At ITB Berlin 2025, 5,800 exhibitors from more than 170 countries and territories displayed their products and services to almost 100,000 visitors. With ITB 360°, the 365-day global innovation hub that is ITB Berlin now offers the worldwide tourism community year-round insights in the shape of specialist articles, podcasts and other innovative formats.

Additional information is available at www.itb.com and from the ITB News & Insights & Social Media.

Press releases can be found online at itb.com under Press Service / Press Releases.