Dear Exhibitors,
The time has come! ITB Berlin 2025 is just around the corner, and we are excited to welcome you to the Berlin Exhibition Grounds tomorrow.
The official press conference kicks off today at 10 am – you can follow it live and on demand in the ITB Navigator.
Important notice for those attending the official Opening Ceremony at 6 pm (hosted by Albania, the official Host Country 2025): Please make sure to redeem your ticket code in advance and bring your ticket in either electronic or printed form – entry will only be granted with a valid ticket. An exhibitor pass does not grant access to the Opening Ceremony.
This newsletter also contains essential information about your arrival, entrance points, and vehicle access to the exhibition grounds.
We wish you a smooth journey and a great start at #ITBBerlin 2025!
Best regards,
Your ITB Berlin Team
The redemption of exhibitor codes is only possible online via: itb.com/tickets.
Please note the entry times stated on your ticket. An overview of the times can be found at itb.com.
New: Public Transport Ticket for Berlin! Easily add a discounted public transport ticket to your exhibitor ticket for convenient travel in Berlin.
You've already booked your ticket? No problem! Simply go to "View Order" in your confirmation email to add your public transport ticket at any time.
The exhibition centre is easily accessible from BER airport. You can find all information here.
Reserving a time slot for access to the security control with BER Runway is free of charge. Please simply take your boarding pass to boarding pass control 4 in Terminal 1, from where you can reach any departure gate:
With BER Biometrics, you can also use various services contactlessly via facial recognition.
We recommend using public transport, taxis, or Uber for your journey to ITB Berlin 2025, as parking at and around the exhibition grounds is limited. Easily complement your exhibitor ticket with a discounted public transport ticket for Berlin in the ticket shop.
Taxi
Tel.: +49-30-202021-220 (English Hotline)
Taxi Pick-Up Points: South Entrance, North Entrance, P17c (hub27), CityCube Berlin, hall 9
Uber
Three pick-up and drop-off zones: City Cube Berlin, hub27, Messe Nord (Uber Taxis only)
Here’s how it works: Open the Uber app, book your ride, and get picked up or dropped off at one of these zones.
Pick-Up und Drop-off zones overview
Car
If you still plan to arrive by car, please use the following parking options (The ICC parking garage is currently not available):
- Public parking: P1, P2, P4–P6, P9–P11, P13a
- Paid parking: P14, P18, ICC parking garage (€20/day)
- Parking permits for the exhibition grounds can be booked in the BECO web shop (limited availability).
For better orientation, please refer to the site map:
Entrances for ITB Berlin 2025 ( 4 - 6 March)
- CityCube Berlin
- hall 9
- Entrance Messe South
- Entrance North
- hall 21
- hub27
- SCH7
Also open during setup & dismantling:
- hall 21
- hub27
- SCH7
Vehicle access to the exhibition grounds
Entry and Security Regulations: can be found in our Traffic Guide.
Access by vehicle to the exhibition grounds for set-up and dismantling is only possible with registration and booking of a loading zone via VisiFair!
Dismantling
In the interest of our visitors, we would like to remind you that dismantling activities must not begin before 6 March at 7 pm. Vehicle access will be permitted from 8 pm onwards. Messe Berlin service providers will start preparations at 6 pm. From 6 pm, you may begin preparing your stand dismantling on-site.
To ensure a smooth trade show experience, the Exhibitor Service Center is available throughout the entire event - from setup to dismantling - with practical support.
Here, you can place last-minute orders for electricity, water, or internet and make stand rental payments. MB Capital Services also supports you with booking complete stands and renting furniture, IT, audio, and video equipment.
Where: "Großer Stern," between Halls 11.2 and 10.2
When: 25 February – 6 March: 8 am – 6 pm & 7 March: 8 am – 4 pm
Advantages, important functions and processes for you at a glance:
Event platform: Provides detailed information on events.
Filter options: Optimized search for exhibitors, the convention and event programme.
Favorites function: Favorites can be saved under “My favorites”.
Interactive site plan: Find out more about booths inside the halls.
Live streams: Convention sessions will be available as live streams during the trade show.
Matching suggestions: Suggestions are based on users' profile details and interests.
Filter and search functions: Enables participants to find specific matching contacts.
Visitor groups: Specific groups such as journalists, speakers or ITB Buyers Circle members can be found quickly using filters.
Calendar function: Simplifies appointment planning.
Direct exchange: You can communicate directly with each other via chat.
Download or refresh the ITB Berlin App in your app store: your free trade show app for orientation & guidance on-site.
Ahead of this year’s show, ITB Berlin News sat down with ITB Berlin Director Deborah Rothe for an exclusive interview. Read more
Latvia is coming to ITB Berlin 2025 with a wide range of experiences, covering everything from hiking & nature, gastronomy, wellness and sports.
Read the latest news about Latvia here
This year’s Official Host Country, Albania will be captivating visitors under the theme “Albania All Senses”.
Read our latest news about Albania here
At the ITB Berlin Convention 2025, you can look forward to a high-caliber program featuring renowned experts from business and academia.
Among the 400-plus speakers who, from 4 to 6 March, will be discussing the latest developments and challenges in the tourism industry in 17 themed tracks are Maja Göpel (founder of Mission Wertvoll), Caroline Bremner (Head of Travel and Tourism Research, Euromonitor), Greg Schulze (chief commercial officer, Expedia Group) and Jens Bischof (CEO, Eurowings).
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
South Africa brings a strong presence to ITB Berlin 2025
South Africa remains one of the top long-haul destinations for travellers from Germany, Austria, and Switzerland with arrivals from Europe reaching 81% of pre-pandemic levels.
Read more here
.png&w=3840&q=75)
EU Smart Tourism at ITB Berlin 2025: Torino and Benidorm in Focus
Torino and Benidorm present their innovative approaches at ITB Berlin – Torino explores the impact of mega events, while Benidorm discusses sustainability and digital transformation
Read more here.
We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de
