Dear Exhibitors,
ITB Berlin 2025 is just around the corner! Only a few days left until the trade show starts – 4 to 6 March 2025.
In this newsletter, we provide you with an exclusive insight into some segments of the trade show, offering you new business opportunities and valuable networking chances. Learn more about Home of Luxury, discover the Medical & Health Tourism Pavilion with international providers, and find out everything about ITB Speed Networking and the diverse offerings for MICE professionals.
We also keep you up to date with information on the latest features of ITB Match & Meet and helpful advertising materials.
Get ready for a successful event!
Best regards,
Your ITB Berlin Team

Make sure you arrive at the exhibition center at the right time with the right ticket/Visifair slot. During the ITB Berlin, there are 7 entrances, of which 3 are open for setup and dismantling (Hall 21, Hub27, Hall 7).
To the floor plan.
Important notice for dismantling
on 6 March 2025:
From 6 pm: Prepare for stand dismantling
From 7 pm: Dismantling allowed
From 8 pm: Access for vehicle to the exhibition grounds
Additional passes for set-up and dismantling as well as exhibitors can be purchased in the BECO web shop.

THE premium event for networking. The popular ITB Speed Networking event will take place on 6 March from
9 - 10:30 am in the City Cube Berlin (at the exhibition ground).
All authorized buyers and registered main and co-exhibitors will automatically receive an email with access to the matching portal in mid-February.
The prerequisite for participation is an ITB Match

Please redeem your free exhibitor ticket codes.
This is the only way to create your profile on ITB Match & Meet and take full advantage of all networking opportunities. If desired, you can also forward your codes to your co-exhibitors.
If you need additional tickets, you can purchase them at any time in the BECO web shop.

Use the ITB Match & Meet platform to connect with the right people and maximize your trade show success!
You can start immediately after redeeming your exhibitor code. In the confirmation email, you’ll receive a deeplink to your personal profile.
Important: When redeeming your code, make sure to use your personal email address to ensure full access to the platform.
Do you have questions about ITB Match & Meet? Visit our How to ITB Match & Meet page, where you will find video tutorials, FAQs and guides.

Take advantage of our free promotional materials and communication tools for your ITB participation. Download the official ITB Berlin logo, text templates, campaign visuals, and the ITB Berlin 2025 flyer with key information.
Our tip: Create your personalized exhibitor banner with hall/stand number or an "I'm attending ITB Berlin" banner in the ITB Banner Lab and share it with others!

The Home of Luxury opens its doors and promises unforgettable moments, inspiring encounters and valuable business opportunities in the world of luxury.
In addition to the premium atmosphere that you will experience as a participant at the Home of Luxury, you can also be part of an exclusive program. Our program offers a colorful variety.The focus is of course on one thing: networking!

Visit the Medical & Health Tourism Pavilion, for the first time in Hall 4.1, with medical tourism providers and clinics from Turkey, Croatia and Germany.
The health tourism associations ESPA, EHTTA and HTI are also represented in the pavilion again.
A meeting lounge and a comprehensive supporting program with networking events, the Medical & Health Night with awards ceremony, as well as lectures and discussions on the Pavilion stage complete this year's offering.

The ITB MICE HUB is the meeting point for MICE professionals at ITB Berlin, where international exhibitors and trade visitors make valuable connections.
Highlight: The ITB MICE Track at the ITB Berlin Convention on 4 March (3 pm – 5:30 pm) featuring exciting presentations, best practices, and networking. Look forward to keynotes, panels, and engaging exchanges with the community!
We would like to invite you to the get-together at the ITB MICE Hub on 4 March starting at 2.30 pm. Come and visit us in Hall 10.2, Stand 202.


Look Forward to a Special Evening! The Official Host Country of ITB Berlin 2025, Albania, invites you to the grand Opening Ceremony on 3 March 2025, promising an unforgettable experience.
As an exhibitor, you will receive a code that can be used eight times for entry. Co-exhibitors will get a separate code valid for three entries.
The codes will be sent to you via email shortly and must be redeemed in advance.

From 4 - 6 March the ITB Berlin Convention 2025 will once again shed light on important topics and issues of a tourism industry in transition in 17 themed tracks.
The Carrier & Cruise Track, the Business Travel Track, the MICE Track and the Future Track in particular promise exciting presentations and impulses on challenges in the business travel market, in international air and cruise travel, in the event and meeting sector and in the world of work in tourism. Renowned experts will provide information on current trends, present best cases and offer specific recommendations for action.

Albania is Europe’s rising tourism star, attracting over 11 million visitors in 2024 and securing more than €3 billion in strategic tourism investments.
With a liberal investment climate, prime location, and booming sectors like hospitality and real estate, it’s a hub of opportunity. Supported by government reforms, green initiatives, and record FDIs, Albania aligns growth with sustainability and innovation.
Discover why this “last unturned stone” is a must for investors seeking dynamic, long-term growth.

Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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13th Accessible Tourism Day on 5 March 2025 as part of ITB Berlin
This year's Accessible Tourism Day will take place on Wednesday, 5 March 2025, from 10:30 am to 4:30 pm during ITB Berlin in the CityCube Berlin.
Read more here
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Latvia’s vibrant restaurant scene lands new Michelin star
The creations of Latvia’s passionate chefs are turning Riga into a true hotspot for gourmet travellers. Gastronomy tourism is growing across the world...
Read more here

We have the answers!
We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de