Have you updated your ITB Navigator profile yet?

Our tip: The more complete your company profile, the better your matches. Check back regularly – new participants join every day.

To ensure your trade fair participation runs smoothly, compliance with the specified set-up and dismantling times is mandatory. Please coordinate this early and on a binding basis with your stand construction company.

Important: Together with your stand construction company, please ensure that set-up and dismantling can be carried out within these time frames.
In the interest of our visitors, dismantling is not permitted before 5 March 2026, 7 pm. Access by car to the exhibition grounds is possible from 8 pm. For trucks longer than 12 metres, access is only permitted from 6 March 2026, 7 am. Please be sure to observe our traffic guidelines:

Grow your network at the brandnew ITB Networking Circle. Meet Buyers from the ITB Buyers Circle over coffee and croissants – open networking, no pre-matching.

5 March 2026 | 9.00 am – 10.30 am
Palais am Funkturm
Free of charge

Important: Pre-registration is mandatory. Only emails with complete information can be considered.

Register via itbspeednetworking@messe-berlin.de (Please specify: name, email, hall, stand number, countries & business areas)

Take advantage of our free promotional materials and communication tools for your ITB participation. Download the official ITB Berlin logo, text templates.

Our tip: Create your personalized exhibitor banner with hall/stand number or an "I'm attending ITB Berlin" banner in the ITB Banner Lab and share it with others!

The ITB Späti brings Berlin’s unique city vibe directly to the trade show in hall 7.2c. Network over snacks and drinks in a lively, urban atmosphere – just like on the streets of Berlin.

We have a jubilee special for you: Get your slot for a Destination or Innovator Pitch 50% off. Don’t miss the chance to put your brand in the spotlight!

Would you like to invite business partners, colleagues, or guests to your trade show stand? Simply give them vouchers! You can purchase discounted admission vouchers in the BECO web shop.

In compact, interactive sessions, you will receive a solid introduction to Key Performance Indicators, learn how to work with metrics and work hands-on with KPIs by analyzing data using AI.
A unique format for decision-makers and practitioners who want to further develop their organization through well-founded decisions.

The ITB Transition Lab can be booked in addition to your ITB Berlin ticket. Exclusively for participants: Your ticket also includes the new ITB Travel & Tourism Report 2026/2027.

If you are planning cultural events, performances, or activities, please register them in the BECO web shop (under “Stand Services”). This will ensure that visitors can find the program in the event database.

Please ensure that other exhibitors and ongoing meetings are respected at all times and that regular trade fair operations are not disrupted.

Experience the trade show from a new perspective! Book a slot in one of our six free Guided Tours at this year's ITB Berlin 2026.

Lead by experts, our ITB Guided Tours will take you to the most important trends and exhibitors in the industry in 1 ½ to 2 hours. Meet experts, gain exclusive insights, and get inspired!

Your innovation deserves attention: whether it's cutting-edge technology, groundbreaking concepts or creative solutions – with the ITB Innovators, we are looking for inspiring products, innovations or services that will move the travel industry forward.

Be part of it! Apply free of charge and share your innovation until 6 February 2026.

Share your trade show highlights with us! Whether it’s new productsyou'll be displaying, innovative services, or a unique booth concept – we collect news from our exhibitors to offer journalists exciting stories and interview opportunities.

Please note: Media coverage cannot be guaranteed, but your information will be made available to our journalists, increasing the chance of publication.

The ITB Global Travel Collection is the new official publication for ITB Berlin exploring innovations, challenges, and opportunities shaping global travel today.

Why participate with your input? Your brand will reach government leaders, top buyers and key decision-makers of the industry. The publication will be available in print at ITB Berlin and distributed digitally worldwide.

During ITB Berlin 2026, visitors will enjoy free WiFi across the entire exhibition grounds – a tremendous opportunity to make your brand highly visible!

Now is your chance to become the exclusive WiFi sponsor and maximize your visibility with an attractive special offer. Don’t miss this unique opportunity to showcase your brand prominently to all attendees.

The ITB Chinese Night 2026 is an exclusive opportunity to network with key players in the Chinese and global travel market. This event brings together 300 industry professionals from Chinese and international tourism organizations, destination representatives, and travel agencies.

Event info: 3 March 2026 at 6.30 pm

To confirm your participation, please complete your registration online here by 25 February 2026:

Any questions about ITB Berlin?

Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.