Make your brand impossible to be missed – before and at the show: Discover the various opportunities for maximum visibility in our sponsorship brochure – from marketing to networking.

For ITB Berlin’s anniversary edition, a very special highlight awaits you: the new Premium Partner Package – for an unmissable presence.

Reimagined, redesigned, and packed with opportunities for anyone looking to start or advance their career in the travel industry, as well as for companies seeking motivated professionals.

The new ITB Talent Hub (formerly known as ITB Career Center) is here to connect with valuable contacts, explore career opportunitiesand gain industry insights and that bring talents and companies together.

82% of working professionals attending ITB Berlin have influence on purchasing decisions.

Discover more exciting facts about ITB Berlin at itb.com.

Back in the 1990s, biometric procedures and paperless flying ushered in a new era of travel. Gone were the days of long lines and paper documents – the journey to the gate went digital. At ITB Berlin 2026, we celebrate 60 years of smart travel technology.

Discover more milestones of the travel history on itb.com.

Why diversity in tourism isn’t a “nice-to-have” but a real growth driver.

We talk to Thomas Bömkes (Diversity Tourism) about the rising expectations of the LGBTQ+ community, travel safety, and the economic power of inclusive thinking.

Rise of the all-rounders

Artificial intelligence is becoming part of everyday life in tourism and is fundamentally changing the rules of the game. Many companies, however, are still inadequately prepared for this shift.

Read the article

Trends shaping China’s travel market

China’s travel market is changing. The ITB China Travel Trends Report 2025/26 provides data-driven insights into the future of outbound, inbound, and business travel.

Read the article

ITB India takes place from 2 – 4 September 2025 in Mumbai – a three-day B2B trade show showcasing the diversity of the Indian travel market.
Register as an exhibitor or book your trade visitor pass now.

ITB Asia, MICE Show Asia and Travel Tech Asia – bigger, bolder, better!
15 – 17 October 2025, Singapore. More buyers. More opportunities. More reasons to join Asia’s top travel trade show.
Stands still available. Get your Early Bird trade visitor ticket now!

Exciting news! ITB Americas is coming, bringing together the travel industry across North, Central & South America and the Caribbean, taking place on 10 - 12 November 2026 in Guadalajara, Mexico. hosted buyer pre-registration and exhibitor registration are now open!