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ITB Innovation Radar

GreenSquareConcept - a sustainability pledge for the hotel branch

  • Exhibitor: Dorint Hotelgruppe
  • Stand Number: Hall 3.1 | 113

The hotels of the Dorint Hotel Group are setting ambitious goals with their sustainability promise under the concept name "GreenSquareConcept". The group pledges to align its services to be more ecologically and socially sustainable, as well as to provide a better work-life balance for its employees through a set of comprehensive sustainability guidelines.

The "GreenSquareConcept" sustainability promise touches every guest’s stay as well as the daily actions of the employees and the services offered. The group treats it as a vibrant and dynamic concept that can be tailored to the individual needs of its guests, employees, and partners.

Dorint Hotel Group sees GreenSquareConcept as a holistic instrument for more sustainability in everyday hotel life. Guests encounter the concept in all areas of the hotel, such as climate-friendly water in outlets, room cleaning on demand, or using the chain's own organic cosmetics line OLIVECARE (currently in rollout).

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