Dear trade visitors,
Travel never stands still – and neither do we.
This summer, the ITB Travel Hero Podcast explored the biggest shifts shaping our industry: from AI and hyper-personalization to inclusive travel, Europe’s demand surge, and the revival of Chinese outbound journeys.
In four episodes, top experts share fresh insights, data, and strategies — concise, relevant, and straight from the heart of global travel. Perfect listening for anyone looking to understand and shape the future of our industry.
Greetings from Berlin,
Your ITB Berlin Team
AI isn’t a trend, it’s transforming tourism. In this episode, host Charlotte Lamp Davies speaks with Yannis Simaiakis from Google and Dirk Rogl from the ITB Board of Experts about tackling labor shortages, driving hyper-personalization, and unlocking new growth opportunities. Plus: how AI can power more sustainable travel.
Europe is gearing up for a busy summer — but where is demand growing fastest, and what does it mean for the travel industry? In this episode, Olivier Ponti from ForwardKeys (Amadeus) shares the latest trends, from top destinations and booking patterns to air capacity changes and traveler behavior, offering fresh insights into the European travel landscape.
Reach travel professionals, experts, journalists, students, and travel enthusiasts worldwide. Episodes are available on itb.com, Spotify, Apple Podcasts, and Podigee. “300 SECONDS WITH” delivers expert insights in just 5 minutes on trending topics!
Showcase your expertise to the global travel industry.
Any questions about ITB Berlin?
Whether you're planning your visit, exploring the program, or navigating the venue – we're here to help you make the most of your ITB Berlin experience. Visit itb.com or contact us directly at itb@messe-berlin.de.