Dear buyer,
We would like to extend our sincere gratitude for your participation in ITB Berlin 2025! Your commitment and valuable contributions played a key role in making this event truly exceptional.
With 100,000 trade visitors, 5,800 exhibitors from over 170 countries, and a diverse range of inspiring convention sessions and exclusive networking opportunities, ITB Berlin 2025 was a resounding success.
You can find further insights and key highlights in our official closing press report.
We are already looking forward to ITB Berlin 2026 (3 – 5 March 2026), which promises to be an extraordinary edition.
We can’t wait to welcome you back to Berlin next year!
Best regards,
Your ITB Buyers Circle Team
ITB Berlin is celebrating its 60th anniversary – and you are invited to be part of this special event!
Since the first Internationale Tourismus Börse in 1966, ITB Berlin has grown into the World's Leading Travel Trade Show®. From 3 - 5 March 2026, an extraordinary anniversary edition awaits you, featuring exciting highlights and special surprises.
ITB is the world's leading platform for the travel industry. As a global brand, we are present not only in Berlin but also bring the travel industry together across continents. With our ITB events in Asia, India, China, and now the Americas, we offer you the perfect opportunity to expand your international network and tap into new markets.
Secure your trade visitor ticket early and become part of our global network:
ITB China
27 – 29 May 2025, Shanghai, China
itb-china.com
ITB India
2 – 4 September 2025, Mumbai, India
itb-india.com
ITB Asia
15 – 17 October 2025, Marina Bay Sands, Singapur
itb-asia.com
Premiere: ITB Americas
10 – 12 November 2026, Guadalajara, Mexiko
itb-americas.com
With over 200 top speakers, 17 tracks, and 400 sessions, the ITB Berlin Convention once again provided groundbreaking insights for the future of the travel industry. Key topics included digital transformation, artificial intelligence (AI) in travel planning, and sustainable business models.
Particular interest was drawn to the AI Track, which explored the use of artificial intelligence to enhance the customer experience, as well as discussions on the skilled labor shortage and innovative approaches to employee retention.
A key highlight was the introduction of the Corporate Culture Clash Track, which addressed the challenges of diversity, work-life balance, and new work models.
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For the first time, all sessions were streamed online – the recordings are available on the ITB Berlin YouTube channel.
On ITB Berlin Tuesday, the Global Travel Buyer Index (GTBI) was introduced, a new industry indicator that provides valuable insights into the market situation and trends in the tourism purchasing sector. Dr. Fried & Partner and ITB Berlin presented the first results, which serve as an early indicator for the development of the travel market. We would like to sincerely thank everyone who participated in the surveys!
Dr. Markus Heller from Dr. Fried & Partner presented the data at ITB Berlin 2025, and you can rewatch the video on our YouTube channel.
A detailed article on this topic can be found here:
First publication: The GTBI - new industry indicator for tourism purchasing - The World of ITB
Stay up to date!
We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.
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YouTube Culture & Trends Expert
What’s shaping video culture today? Roya Zeitoune, Head of YouTube Culture & Trends, EMEA at Google, joins for a deep dive into global video trends, decoding culture, and the future of travel marketing.
Social entrepreneurs bring the world together and reach for the stars
Social entrepreneurship is more than just a trend and growing together is more important than outdoing each other - this was the conclusion of one panel discussion.
Read more here.
LGBTQ+ Tourism: Openness and diversity as a competitive advantage
In an international discussion, tourism experts explored the potential of inclusive destinations and businesses. They shared experiences and talked about best practices.
Read more here.