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4 trends point to positive outlook for major European markets
Phocuswright research compares major markets in the European travel market
Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their
discretionary income. However, there are key differences in travel behavior across these markets.
According to Phocuswright’s travel research report Europe Consumer Travel 2023: Major Markets Compared, the outlook for travel in the next 12 months is generally positive for all major markets.
Here are 4 trends that the research has uncovered:
- Nearly all travelers in all countries expect to take at least one trip in the next 12 months
- German travelers are the most likely to travel internationally, while those in Italy and Spain are most likely to stay domestic
- French travelers have a lower intention of booking both hotel and air, possibly due to their higher cost-sensitivity, while Germans were least cost-sensitive
- French travelers showed higher intention to book short-term rentals
© Phocuswright