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Press Release

April 16, 2024

Exhibitor registration at ITB Berlin 2025 opens earlier than ever

Exhibitors can register online now for ITB Berlin 2025 and already plan attending the World’s Largest Travel Trade Show in Berlin. Early Bird rates apply until 1 July.

Starting now, interested companies, regions and destinations can secure their stand online at ITB Berlin 2025 and begin preparing even earlier to attend the World’s Largest Travel Trade Show. From 4 to 6 March 2025 the global tourism industry and actors from the entire value chain will be coming together on the Berlin Exhibition Grounds.

“Following the huge success of the last ITB Berlin and the positive feedback from exhibitors and trade visitors, we are pleased to give exhibitors the opportunity for the first time to plan much earlier for ITB Berlin 2025“, said Christina Freier, Head of Sales & Administration at ITB Berlin. “We advise customers to register as soon as possible in order to take advantage of our Early Bird rates and secure the best location for their stand.“

People in the South Entrance of ITB Berlin, promotional posters in the background.
Exhibitors can register online now for ITB Berlin 2025. © Messe Berlin GmbH

The exhibitor portal of ITB Berlin 2025 is the place to head to take part in the show. After registering for a stand, main exhibitors can enter co-exhibitors and from this autumn can book supporting event services.

Discounts for early birds

The early bird catches the worm: companies wishing to take part in ITB Berlin 2025 have until 1 July 2024 to secure Early Bird discounts and reserve space at the regular fee for this year’s ITB Berlin. A stand fee calculator and additional details can be found on the website of ITB Berlin: ITB Berlin stand registration.

The registration deadline is 1 September 2024, after which the team of ITB Berlin will plan the halls and successively inform exhibitors of possible stand locations. Exhibitors will subsequently receive official order confirmation from ITB Berlin.

Taking part in ITB Berlin gives companies an opportunity to present their products and services to expert international audiences and senior decision-makers alike. Exhibitors can make contact with the leading actors of the global tourism industry from the entire value chain and conduct efficient networking. They can also gain important information on all aspects of a constantly changing travel market.

Despite ITB Berlin’s size and a wide range of products and services from over 180 countries and territories, the halls are easy to navigate. In addition to a geographical layout by destination the halls are divided up by market segment under the most important tourism headings. They include Business Travel, MICE, Hospitality, Travel Technology, Cultural Tourism, LGBTQ+ Tourism, Adventure Travel, Responsible Tourism, Medical & Health Tourism and Luxury Travel.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2025 will take place from Tuesday, 4 to Thursday, 6 March as a B2B event. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under this year’s heading ’Pioneer the Transition in Travel & Tourism. Together.’, leading speakers from business, science and politics examined current and future challenges facing the industry on four stages and at a total of 17 theme tracks with over 24,000 visitors in attendance. At ITB Berlin 2024 more than 5,500 exhibitors from 170 countries and territories displayed their products and services to almost 100,000 visitors.

Additional information is available at and from the ITB Newsroom & Social Media.

Press releases can be found online at under Press Service / Press Releases.