All you need to turn your presence at ITB Berlin 2023 into a PR success story.
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Here is how you maximize your media output during ITB Berlin 2023
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Communication begins at home. The ITB Berlin Media Team will be happy to support you leading up to and during the trade show – but going through this checklist will help you maximize your impact.
- Know Yourself. It helps to think well in advance about the unique messages you want to get across. Identify your unique selling point and build your communications around it.
- Know Your Audience. Having something to say is great – make sure that you’re talking to those who are willing to listen. Identify media segments that are key to you and tailor your comms accordingly.
- Reach Out Directly. The best way to win hearts is eye-level dialog. Build up a base of direct personal contacts in your key media and make sure you know precisely what their interests are. The most prominent Travel Trade media have editorial offices at the ITB Press centre in the Hall 6.3. Feel free to drop by!
- Be Quick. With hundreds of exhibitors and delegations to cover, no journalist will wait for three days for comment. Make sure to have enough manpower for on-site media work.
Got questions, ideas, or requests? Talk to us, and let’s make your powerful stories heard – together. Get in touch with the ITB Berlin Media Team via firstname.lastname@example.org.