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Press Release

November 21, 2023

ITB Buyers Circle: Applications invited for the exclusive meeting place of senior buyers

An exclusive platform with attractive benefits awaits senior buyers in the ITB Buyers Circle. The luxury travel segment in the shape of the Home of Luxury at the Marshall Haus offers luxury travel providers a unique platform for networking, events and meetings.

Senior decision-makers from the international travel industry can apply now for the ITB Buyers Circle – an exclusive club which each year admits only 1,000 senior buyers from the leisure, business travel and MICE sectors. An experienced jury handpicks the members, who for a whole year can enjoy attractive benefits until 31 October 2025. From 5 to 7 March 2024 the international world of tourism is gathering again at the World’s Leading Travel Trade Show in Berlin.

Following the live debut of the luxury travel segment’s Home of Luxury at ITB Berlin 2023, exhibitors and buyers from the luxury travel sector can look forward to meeting again next year in an exclusive atmosphere. The Home of Luxury at the Marshall Haus invites applicants to exchange ideas on the latest luxury travel trends in a unique setting, with participation in exclusive events.

Exclusive benefits for members of the ITB Buyers Circle
The ITB Buyers Circle provides an exclusive platform for doing business, networking and finding out the latest from within the travel industry. The handpicked senior buyers in this international circle, which was established over ten years ago, enjoy numerous benefits at ITB Berlin 2024:

Members of the ITB Buyers Circle gain free admission to the show and ITB Berlin Convention for the duration of the event, and have access to content from the industry’s largest think tank not only live but also free of charge online. In addition to free cloakroom service and a Fast Lane at the entrance, members also have exclusive access to the ITB Buyers Circle Lounge at the Palais am Funkturm, where they can take advantage of a range of media offerings such as daily newspapers and trade magazines, and make use of free wi-fi and meeting rooms. An extra lounge area at the Home of Luxury in the Marshall Haus also offers a pleasant and productive trade show experience.

On Thursday, 7 March members can take part in an exclusive Speed Networking event. In the run-up to the show a matchmaking tool ensures that the senior buyers meet suitable business partners. Additional benefits await ITB Buyers Circle members online: they can take advantage of all ITB Berlin networking services, and have access to the ITB Berlin News Area and useful tutorials. Additional information on the ITB Buyers Circle and how to apply can be found here: ITB Buyers Circle.

Groups of people in a room, with „ITB Buyers Circle Lounge“ on the wall in the background.
Among other benefits, members of the ITB Buyers Circle have exclusive access to the lounge at the Palais am Funkturm. © Messe Berlin GmbH

Home of Luxury – the meeting place for the luxury travel segment
Luxury travel providers interested in taking part can apply now for the Home of Luxury. The Marshall Haus provides a unique environment for the luxury travel segment: three areas, The Garden, The Nest and The Gallery invite members to gather in a pleasant and exclusive atmosphere. This is where luxury travel providers and buyers can come together and take part in open networking events, panel discussions and attend lectures. A Meet the Media event and get-togethers round off the experience for providers of luxury accommodation, transport, products and services. Luxury travel providers can apply now for the Home of Luxury.

Overview of the Home of Luxury in the Marshall House with separate lounge areas.
At the Home of Luxury, providers of luxury accommodation, transport, products and services can choose an individual atmosphere for meetings. © Messe Berlin GmbH

Members of the media and bloggers can obtain accreditation online from December 2023.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. At ITB Berlin 2023 around 5,500 exhibitors from 161 countries displayed their products and services to over 90,000 visitors. In 2023, under the heading ’Mastering Transformation’, the ITB Berlin Convention took place as a live event with a total of 24,000 attendees who took part in 200 sessions with 400 leading speakers. Additional information is available at and from the ITB Newsroom & Social Media.