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Press Release

March 05, 2024

ITB Berlin 2024 – Day 1: The world of international tourism gathers at the World’s Largest Travel Trade Show

The ITB Newsroom and ITB Show Daily have all the latest updates on events at the World’s Leading Travel Trade Show.

3 – 2 – 1, GO! Taking as its slogan #ITBTOGETHER, the World’s Leading Travel Trade Show with over 5,500 exhibitors from 170 countries opened its doors to trade visitors and buyers from the international travel industry. Oman, the Official Host Country of ITB Berlin, impressed the audience at the official opening event with a spectacular show. Media representatives and bloggers can find all the latest on ITB Berlin and the ITB Berlin Congress for their coverage of the event here.

Clips from the opening press conference, the official opening event of ITB Berlin, and the opening tour.
The official opening press conference, the spectacular opening event hosted by Oman, the host country of ITB Berlin, and the opening tour with prominent political and tourism industry figures make sure ITB Berlin 2024 kicks off successfully. This video can be used free of charge for your coverage of the event.

News Highlights

ITB Berlin – Travel market set for growth again

As ITB Berlin opens, experts are upbeat about the industry’s future – 2023 surpassed the highs of 2019. Read more

Tourism as a bridge to peace

ITB Berlin’s 360-degree approach includes mastering the challenges of digitalisation, sustainability and global crises. Read more

ITB Berlin opens with a positive outlook

At ITB Berlin the host country set new standards with its multimedia presentation – Politicians urged action – Emphasis on the bridge-building aspect of tourism. Read more

AI is fundamentally changing the travel industry

According to Charuta Fadnis of Phocuswright on Tuesday at ITB Berlin, the use of AI by agents and personalised travel apps is an important future trend. Read more

Travel behaviour in the age of AI and VR

In his keynote speech on the Green Stage at ITB Berlin, Rohit Talwar, CEO of Fast Future, talked about AI’s potential for shaping a more inclusive travel industry. Read more

You can find more daily updates in the ITB Show Daily and the ITB Newsroom.

In conversation with leading industry speakers

Taking as its slogan ’Pioneer the Transition in Travel & Tourism. Together’, the ITB Berlin Convention features high-profile speakers discussing international trends and the latest topics.

In an interview, Rohit Talwar, world-renowned futurist and CEO of Fast Future, talks about future challenges and the opportunities for diversity and inclusion in the tourism industry. Watch now

Impressions from day 1 at ITB Berlin 2024

Ribbon-cutting before the opening tour of ITB Berlin 2024.
© Messe Berlin GmbH

For more impressions of day one at ITB Berlin 2024 please click the link below

Press photos of ITB Berlin

A look ahead to press events on Wednesday, 6 March 2024

From 5 to 7 March numerous press events hosted by destinations, companies and organisations await media representatives and bloggers on the Hybrid Stage in Hall 5.3, in hub27, the CityCube Berlin and on exhibitors’ stands. List of events at ITB Berlin

USA press breakfast
9.00 - 11.00 a.m., CityCube A | A7

Eifel press conferences
10.00 a.m. - 4.00 p.m., hub27 | Gamma

Tuscany press conference
10.30 – 11.00 a.m., Hall 1.2 | 107

DER Touristik press conference
10.30 – 11.30 a.m., hub27 | Gamma 8

Presentation of the ADFC Cycle Tour Report 2024
11.00 a.m. – 12 noon, Hall 5.3 - Hybrid Stage

Liguria press conference
11.30 – 12 noon, Hall 1.2 | 107

Albania – ITB Berlin Host Country 2025 – Official signing ceremony and photo op
12.00 – 12.30 p.m., Albanian Ministry of Tourism & Environment, Hall 1.1/ 214

VIR tour for journalists – travel tech behind the scenes

Companies participating: TraSo, Bewotec, Chain4Travel, Peakwork,
Sabre and GIATA. To register email:

12.00 - 2.30 p.m., VIR stand, Hall 5.1/ Stand 100 (at GIATA)

All texts can be used free of charge by editorial departments. Photos and videos can be used free of charge for your coverage stating ’Messe Berlin’, but not for advertising purposes.

Online accreditation for press representatives and bloggers
You can register here to obtain online accreditation. After your application has been processed and approved you will receive an email with a PDF containing your accreditation and press badge along with a personal QR code for admission. Please display this QR code at the entrance to the event. Your ticket is non-transferable.

About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under the heading „Pioneer the Transition in Travel & Tourism. Together.“, leading speakers from business, science and politics will discuss the industry’s current and future challenges on 4 stages with a total of 17 themed tracks and more than 24,000 attendees.

Additional information is available at and from the ITB Newsroom & Social Media.