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Press Release

February 13, 2023

ITB Berlin 2023: New luxury travel segment HOME OF LUXURY by ITB provides a unique environment for the world of luxury tourism

The HOME OF LUXURY by ITB is celebrating its in-person debut at the World’s Largest Travel Trade Show ITB Berlin. It offers luxury tourism buyers and providers a unique environment and features networking events and meetings in a special atmosphere as well as panels and lectures at the ITB Berlin Convention. Exhibitors in this segment include Iberostar Hotels & Resorts, Severin*s Resort & Spa, FUORITINERARIO and Quark Expeditions.

At the HOME OF LUXURY by ITBat the Marshall Haus, luxury tourism providers and buyers from around the world can look forward to an exclusive environment where they can experience the world of luxury tourism in completely new ways. This year, the luxury travel segment is celebrating its in-person debut at ITB Berlin, which will take place from 7 to 9 March on the Berlin Exhibition Grounds. Numerous exhibitors representing luxury hotels are taking part, including the Spanish enterprise Iberostar Hotels & Resorts, Severin*s Resort & Spa and SCHLOSS Fleesensee / BEECH Resort Fleesensee / MAREMÜRITZ Yachthafen Resort. Together with the Italian travel agency FUORITINERARIO, Quark Expeditions will also be represented at the Marshall Haus.

At the HOME OF LUXURY by ITB, providers of luxury accommodation, transport, services and products will provide a special glimpse of the luxury tourism market and a straightforward themed look at luxury forms of travel. At the Marshall Haus at Messe Berlin, four separate exhibition areas entitled The Garden, The Library, The Nest and The Gallery will be devoted to individual forms of luxury tourism. Participants can choose an individual atmosphere for meetings and business talks and can hold pre-arranged meetings and interviews and attend open networking events, panels and lectures.

Exclusive Meet the Media event with media members from the luxury & lifestyle markets
The open Meet the Media networking event will give luxury tourism providers an opportunity to meet and network with media members from the luxury & lifestyle markets in an informal and unique atmosphere.

The open networking event for media members will take place on Wednesday, 8 March 2023 from 2.30 to 5.30 p.m. and on Thursday, 9 March 2023 from 11.45 a.m. to 1 p.m. at the exhibition areas The Garden, The Library and The Gallery at the Marshall Haus.

The official media partners of the HOME OF LUXURY by ITB are Connoisseur Circle, Luxury Wise and LuxusInsider. Other partners include Brandcraft and Schweizerische Hotelfachschule Luzern (SHL).
Full programme details and additional information can be found here.

Luxury tourism providers can register for the HOME OF LUXURY by ITB here. Luxury tourism buyers can register under this link: As members of the ITB Buyers Circle, in addition to other benefits luxury tourism buyers have exclusive access to the HOME OF LUXURY luxury tourism segment.

Online accreditation for ITB Berlin 2023
As of now and subject to the guidelines on accreditation, media members and bloggers can register for ITB Berlin. After your application has been processed and approved you will receive an email with a PDF containing your ITB press accreditation, which you can print out.
Accreditation for ITB Berlin 2023
Please note: during ITB Berlin it will not be possible for press representatives to obtain accreditation at the press counters on the grounds. We therefore request you obtain accreditation online ahead of the event.

About ITB Berlin and the ITB Berlin Convention
Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. The ITB Berlin convention is the world’s largest travel industry event of its kind. In 2022 it took place as a virtual event on the brand’s website and registered 60,700 attendees from 125 countries who took part in more than 100 sessions featuring 223 speakers. Taking place on one day, the Digital Business Day gave 2,500 attendees from 96 countries an opportunity to exchange views and do business virtually from anywhere in the world. International attendance was high, with 78 per cent of buyers and providers taking part from abroad. A total of 20,000 business contacts were made, resulting in 14,000 leads and 3,200 business meetings being arranged. As a virtual industry platform, the Digital Business Day augmented the ITB brand family and rounded off the trade show concept. In 2022, under the heading ’TRVLX by ITB’, ITB Berlin is planning a series of B2B networking events in European markets – the kick-off event will take place in May in Georgia. Before the pandemic at ITB 2019, around 10,000 exhibitors from 181 countries displayed their products and services to some 160,000 visitors, including 113,500 trade visitors. Additional information is available at and from the ITB Social Media Newsroom.

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