Trends, insights & inspiration - perfect for the holidays!

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Fachbesucher-Newsletter b
2025

Dear Trade Visitors,

We are excited to bring you insights into the latest trends and developments in the industry just before the holidays – presented by leading experts in the ITB Berlin Travel Hero Podcast!

Perfect for the holiday season: Tune in and discover how sustainability, wellness, and digital innovations are shaping the future of travel. Be inspired by exclusive expert insights and practical recommendations to support you in your professional journey.

We have highlighted some special episodes for you below. Of course, all episodes are also available on Spotify, Apple Podcast and itb.com/podcast

We hope you enjoy listening and wish you a wonderful holiday season!

Best regards,

Your ITB Berlin Team

How are sustainability, wellness, and digital innovation shaping the future of travel?

In this latest episode of the ITB Berlin Travel Hero Podcast, we dive into Ipsos' latest insights on these key trends.

Our guest, Ben Page, CEO of Ipsos, shares valuable perspectives on how these trends are transforming the travel industry.

What is the future of adventure travel and its impact on local communities?

Together with Shannon Stowell, CEO of the Adventure Travel Trade Association, we explore the positive impacts on local communities, the focus on sustainability, and key trends shaping the industry's future.

He shares insights on creating responsible and climate-conscious experiences.

What’s driving the growing interest of Indian travelers in Finland?

Discover insights to elevate your strategy in the evolving outbound market!

Join us as Y.t. Kivisaari, President & CEO, Visit Oulu, reveals the 57% surge in Indian travelers to Finland, exploring key trends, visa challenges, and the booming wedding industry.

Become a Sponsor of the ITB Travel Hero Podcast!

Do you want to put your brand directly in front of the leading minds in the travel industry? Secure your sponsorship in the ITB Travel Hero Podcast now! (PDF, 195 kB)

Reach over 16,000 experts with your deep dive into the latest trends and benefit from 1.5 million page views on itb.com.
Place your message at the heart of the global travel discussion – become a sponsor!

Do you have any questions?

We have the answers!

We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de