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Press Release
ITB Berlin 2024 – Day 3: Signing of the official partnership agreement between Albania and ITB Berlin
Only a few hours remain before the doors close on the World‘s Largest Travel Trade Show: trade visitors from around the world will arrive for the last time to meet with over 5,500 exhibitors from 170 countries and regions. Media representatives and bloggers can find all the latest news on ITB Berlin and the ITB Berlin Convention for their coverage of the event here.
Albania is the Host Country of ITB Berlin 2025
At ITB Berlin the Albanian Tourism Minister Mirela Kumbaro and Dr. Mario Tobias, CEO of Messe Berlin, signed a partnership agreement for next year. Read on

News Highlights
Ensuring Oman remains an authentic destination
Oman conforms to the idea of an authentic destination – on that the discussion panel at ITB Berlin 2024 all agreed. Read on
Israel's tourism minister promotes travel to and in Israel
Minister Katz encourages people to visit and tour Israel – The West’s travel warnings should be cancelled – 40 Israeli companies at ITB Berlin. Read on
Two million visitors again to the United States
US ambassador Gutmann aiming for 2.5 million by 2028 – high priority for sustainability – Cities focus on the US lifestyle. Read on
ITB Innovation Radar: strong tailwind for tech and sustainability
ITB Innovation Radar grows stronger in 2024, gaining prominence as the show’s spotlight for the visionaries of the industry. This year’s selection features 16 entries. read on

Personalised travel experiences by means of AI
Schubert Lou, COO of Trip.com, spoke at the ITB Convention about the new priorities of Asian tourists and the opportunities that artificial intelligence offers to the travel industry. Read on
You can find more daily updates in the ITB Show Daily and the ITB Newsroom.
In conversation with leading industry speakers
Taking as its slogan ’Pioneer the Transition in Travel & Tourism. Together’, the ITB Berlin Convention features high-profile speakers discussing international trends and the latest topics.
As Airbnb’s managing director for the German-speaking countries, Kathrin Anselm is responsible for CEE and CIS. In an interview she also talks about one of the company’s corporate aims: to show how travel can help bring society together. Watch now
Impressions on day 3 of ITB Berlin 2024
For more impressions of day three at ITB Berlin 2024 please click the link below:
ITB Berlin 2025: SAVE THE DATE!
ITB Berlin 2025 will take place next year from 4 to 6 March on the Berlin Exhibition Grounds and will again be the meeting place for the travel industry’s entire value chain.
ITB Berlin is the global platform mirroring the industry 365 days a year. With ITB 360°, ITB Berlin places a year-round focus on the global travel industry’s full range of topics, by sharing valuable industry knowledge in the shape of interviews with experts, surveys, trends and other insights. For additional information on ITB 360°
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About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under the heading „Pioneer the Transition in Travel & Tourism. Together.“, leading speakers from business, science and politics will discuss the industry’s current and future challenges on 4 stages with a total of 17 themed tracks and more than 24,000 attendees.
Additional information is available at www.itb.com and from the ITB Newsroom & Social Media.