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Press Release

March 07, 2024

ITB Berlin 2024 – Day 3: Signing of the official partnership agreement between Albania and ITB Berlin

The ITB Newsroom and ITB Show Daily have all the latest updates on events at the World’s Largest Travel Trade Show.

Only a few hours remain before the doors close on the World‘s Largest Travel Trade Show: trade visitors from around the world will arrive for the last time to meet with over 5,500 exhibitors from 170 countries and regions. Media representatives and bloggers can find all the latest news on ITB Berlin and the ITB Berlin Convention for their coverage of the event here.

Albania is the Host Country of ITB Berlin 2025

At ITB Berlin the Albanian Tourism Minister Mirela Kumbaro and Dr. Mario Tobias, CEO of Messe Berlin, signed a partnership agreement for next year. Read on

Signing of the partnership agreement between the Albanian Ministry of Tourism and Environment and ITB Berlin.
Albania is the Official Host Country of ITB Berlin 2025. The signing of the host country agreement between the Albanian Ministry of Tourism and Environment and ITB Berlin took place at the show on the Albanian stand in Hall 1.1

News Highlights

Ensuring Oman remains an authentic destination

Oman conforms to the idea of an authentic destination – on that the discussion panel at ITB Berlin 2024 all agreed. Read on

The five panellists discuss on stage
The panel was unanimous: Oman must be preserved as an authentic travel destination

Israel's tourism minister promotes travel to and in Israel

Minister Katz encourages people to visit and tour Israel – The West’s travel warnings should be cancelled – 40 Israeli companies at ITB Berlin. Read on

Aerial view of the city of Tel Aviv-Jaffa
Israel plans to quickly increase its traveller numbers again

Two million visitors again to the United States

US ambassador Gutmann aiming for 2.5 million by 2028 – high priority for sustainability – Cities focus on the US lifestyle. Read on

Amy Gutmann speaks to the audience
Amy Gutmann, Ambassador of the United States to Germany: The USA focusses on sustainable tourism

ITB Innovation Radar: strong tailwind for tech and sustainability

ITB Innovation Radar grows stronger in 2024, gaining prominence as the show’s spotlight for the visionaries of the industry. This year’s selection features 16 entries. read on

Different Segments of ITB Berlins INnovation Radar
Introducing ITB Innovation Radar - a platform for showcasing innovations in tourism industry that make a technical, social, or economic impact.

Personalised travel experiences by means of AI

Schubert Lou, COO of, spoke at the ITB Convention about the new priorities of Asian tourists and the opportunities that artificial intelligence offers to the travel industry. Read on

Asian woman standing on a subway platform
Asian travellers are looking for personalized travel experiences

You can find more daily updates in the ITB Show Daily and the ITB Newsroom.

In conversation with leading industry speakers

Taking as its slogan ’Pioneer the Transition in Travel & Tourism. Together’, the ITB Berlin Convention features high-profile speakers discussing international trends and the latest topics.

As Airbnb’s managing director for the German-speaking countries, Kathrin Anselm is responsible for CEE and CIS. In an interview she also talks about one of the company’s corporate aims: to show how travel can help bring society together. Watch now

Impressions on day 3 of ITB Berlin 2024

Groups of people with their backs to the camera in the foreground, an exhibitor’s stand with images of landscapes, including mountain scenery in Montenegro, in the background.
© Messe Berlin GmbH

For more impressions of day three at ITB Berlin 2024 please click the link below:

Press photos of ITB Berlin

ITB Berlin 2025: SAVE THE DATE!

ITB Berlin 2025 will take place next year from 4 to 6 March on the Berlin Exhibition Grounds and will again be the meeting place for the travel industry’s entire value chain.

ITB Berlin is the global platform mirroring the industry 365 days a year. With ITB 360°, ITB Berlin places a year-round focus on the global travel industry’s full range of topics, by sharing valuable industry knowledge in the shape of interviews with experts, surveys, trends and other insights. For additional information on ITB 360°

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About ITB Berlin and the ITB Berlin Convention
ITB Berlin 2024 will take place from Tuesday, 5 to Thursday, 7 March. Since 1966, ITB Berlin has been the World’s Leading Travel Trade Show. As in previous years, the internationally acclaimed ITB Berlin Convention will take place parallel with the show as a live event on the Berlin Exhibition Grounds. Under the heading „Pioneer the Transition in Travel & Tourism. Together.“, leading speakers from business, science and politics will discuss the industry’s current and future challenges on 4 stages with a total of 17 themed tracks and more than 24,000 attendees.

Additional information is available at and from the ITB Newsroom & Social Media.